{"id":4644,"date":"2021-08-19T15:51:25","date_gmt":"2021-08-19T20:51:25","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/inicio\/"},"modified":"2021-10-07T20:12:17","modified_gmt":"2021-10-08T01:12:17","slug":"home","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630077719935{padding-top: 5% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_separator color=&#8221;black&#8221; align=&#8221;align_left&#8221; css=&#8221;.vc_custom_1632252329096{margin-bottom: 0px !important;}&#8221;]<div id=\"ultimate-heading-141169dced2dc85e8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-141169dced2dc85e8 uvc-3051 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-141169dced2dc85e8 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;\">Introduction<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-141169dced2dc85e8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: center;\">Multilatinas in the COVID-19 context<\/p>\n<p><\/div><\/div>[vc_separator color=&#8221;black&#8221; align=&#8221;align_left&#8221;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1633202021402{margin-bottom: 35px !important;}&#8221;]In the context of the health crisis caused by COVID-19, multilatinas companies went through the same stages as their global counterparts: reaction to the crisis, temporary adaptation, and planning towards the so-called \u201cnew normal\u201d. However, that process took place without solid rescue plans such as those carried out in the United States and Europe. In the United States, the Trump and Biden administrations injected billions of dollars into the economy to keep it afloat and protect families, in the European Union the bill exceeded a billion euros.[\/vc_column_text][vc_column_text]In percentage terms, of the countries in the region, only Brazil is among the countries that have invested the most share of their GDP in combating the effects of the pandemic.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630944276112{padding-top: 4% !important;padding-right: 4% !important;padding-bottom: 4% !important;padding-left: 4% !important;background-color: #0a263b !important;}&#8221;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Percentage of GDP that countries invested to address the costs of the pandemic&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Japan%22%2C%22value%22%3A%2255%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Sweden%22%2C%22value%22%3A%2223%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Germany%22%2C%22value%22%3A%2220%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Canada%22%2C%22value%22%3A%2219%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22United%20States%22%2C%22value%22%3A%2218%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Australia%22%2C%22value%22%3A%2217%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Denmark%22%2C%22value%22%3A%2216%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22France%22%2C%22value%22%3A%2216%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Italy%22%2C%22value%22%3A%2215%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Brazil%22%2C%22value%22%3A%2212%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Spain%22%2C%22value%22%3A%2211%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%5D&#8221; bgstyle=&#8221;transparent&#8221; units=&#8221;%&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeIn&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629752726661{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #000000 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_custom_heading text=&#8221;En pocas palabras, las multilatinas ten\u00edan todas las condiciones para ser parte de las empresas m\u00e1s afectadas por la crisis.&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Jap%C3%B3n%22%2C%22value%22%3A%2255%22%7D%2C%7B%22label%22%3A%22Suecia%22%2C%22value%22%3A%2223%22%7D%2C%7B%22label%22%3A%22Alemania%22%2C%22value%22%3A%2220%22%7D%2C%7B%22label%22%3A%22Canada%22%2C%22value%22%3A%2219%22%7D%2C%7B%22label%22%3A%22Estados%20Unidos%22%2C%22value%22%3A%2218%22%7D%2C%7B%22label%22%3A%22Australia%22%2C%22value%22%3A%2217%22%7D%2C%7B%22label%22%3A%22Dinamarca%22%2C%22value%22%3A%2216%22%7D%2C%7B%22label%22%3A%22Francia%22%2C%22value%22%3A%2216%22%7D%2C%7B%22label%22%3A%22Italia%22%2C%22value%22%3A%2215%22%7D%2C%7B%22label%22%3A%22Brasil%22%2C%22value%22%3A%2212%22%7D%2C%7B%22label%22%3A%22Espa%C3%B1a%22%2C%22value%22%3A%2211%22%7D%2C%7B%22label%22%3A%22India%22%2C%22value%22%3A%2210%22%7D%2C%7B%22label%22%3A%22Reino%20Unido%22%2C%22value%22%3A%229%22%7D%2C%7B%22label%22%3A%22Corea%20del%20Sur%22%2C%22value%22%3A%226%22%7D%2C%7B%22label%22%3A%22China%22%2C%22value%22%3A%226%22%7D%5D&#8221; bgstyle=&#8221;transparent&#8221; units=&#8221;%&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1632252636708{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #000000 !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1632252684637{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-19169dced2dc8692\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-19169dced2dc8692 uvc-7381 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-19169dced2dc8692 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;color:#ffffff;\">Before the pandemic: the experience of uncertainty<\/h3><\/div><\/div>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1632252690033{margin-top: 15px !important;}&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1633202198886{margin-bottom: 35px !important;}&#8221; el_class=&#8221;white-text&#8221;]Multilatinas are the star companies of internationalization in the region, marked by special conditions. Latin America has always been a less predictable region than the United States or Europe. To give recent examples, countries such as Brazil, Argentina or Venezuela went through the supercycle of commodities at the end of the first decade of the 21st century, to enter into periods of crisis in the course of the second.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633202222632{margin-bottom: 35px !important;}&#8221; el_class=&#8221;white-text&#8221;]In this volatility, the successful companies that make up the world of multilatinas were forged, and continue to be forged. Companies that, to a greater or lesser extent, learned to be flexible, a key-value to face the challenges left by 2020. The strength of their businesses under these conditions led to resilient, innovative, and agile companies to adapt.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1633202277453{margin-bottom: 35px !important;}&#8221; el_class=&#8221;white-text&#8221;]Before the pandemic, the situation of multilatinas could be summarized in the following characteristics:<\/p>\n<ul>\n<li>The internationalization of multilatinas was progressing significantly.<\/li>\n<li>The focus was to expand into culturally similar regions.<\/li>\n<li>Businesses formed or grew in times of local or global crises.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1632252644951{padding-top: 2% !important;padding-bottom: 2% !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#e2e2e2&#8243; css=&#8221;.vc_custom_1629478150459{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-522369dced2dc86f1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-522369dced2dc86f1 uvc-4145 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-522369dced2dc86f1 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;\">And how are multilatinas perceived in public opinion?<\/h3><\/div><\/div>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#e2e2e2&#8243; css=&#8221;.vc_custom_1629478119633{margin-top: 15px !important;}&#8221;][vc_empty_space][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1633202346263{margin-bottom: 35px !important;}&#8221;]To understand from a social perspective how multilatinas companies are understood and discussed, we did an analysis using a proprietary system called <strong>Data Analytics Suite<\/strong>, focused on the study of social conversations that mentioned one or more <strong>of the world\u2019s most important multilatinas companies<\/strong>.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633202393618{margin-bottom: 35px !important;}&#8221;]The datasheet of the study, subdivided into communities and grouped into nodes by country, was as follows:<\/p>\n<ul>\n<li>We analyzed 7,284,170 messages.<\/li>\n<li>We studied 2,278,663 profiles.<\/li>\n<li>The time frame of the study was from January 1st to June 30th of 2021.<\/li>\n<li>Sources: open networks and public pages.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1633202492372{margin-bottom: 35px !important;}&#8221;]This study, which is based on an analysis of the territories and communities with greater prominence in the conversation and results in a sociogram of what is said about multilatinas, was carried out through segmentation according to the following three dimensions:<\/p>\n<ul>\n<li><strong>Theme:<\/strong> by applying semantic analysis techniques to extract the main conversation sub-territories. In some parts of the analysis, the analysis of the territory related to the main sustainable development goals (as they refer to the 8 main groups of SDG objectives defined in the 2030 Agenda of the UN).<\/li>\n<li><strong>Sector:<\/strong> by sectors of activity. Segmentation and aggregation of results by the economic sectors to which the companies belong<\/li>\n<li><strong>Corporate:<\/strong> conversation of corporate accounts versus the conversation of the rest of society. Differential analysis of the conversation generated by the company&#8217;s corporate accounts versus the conversation of the rest of the citizens.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1631122319448{padding-bottom: 35px !important;background-color: #000000 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;What is the DAS?&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text el_class=&#8221;white-text&#8221;]The Data Analytics Suite, called DAS, is an LLYC big data information analysis system for establishing prediction models.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-23acb2a03754de9ba0a11453177e5b25.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 10px;\n}\n#default-btn-23acb2a03754de9ba0a11453177e5b25 > i {\n  margin-right: 10px;\n}\n#default-btn-23acb2a03754de9ba0a11453177e5b25 * {\n  vertical-align: middle;\n}\n<\/style><a href=\"https:\/\/multilatinasforbesllyc.enforb.es\/que-es-el-das\/\" class=\"default-btn-shortcode dt-btn dt-btn-l fadeIn animate-element animation-builder link-hover-off ico-right-side btn-inline-left \" id=\"default-btn-23acb2a03754de9ba0a11453177e5b25\" title=\"\u00bfQu\u00e9 es el DAS?\"><span>Learn more<\/span><i class=\"icomoon-the7-font-the7-arrow-29-2\"><\/i><\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632234370288{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630077775083{padding-top: 3% !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#e2e2e2&#8243; css=&#8221;.vc_custom_1629478063206{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-569069dced2dc8955\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-569069dced2dc8955 uvc-4536 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-569069dced2dc8955 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;\">Conversation insights<\/h3><\/div><\/div>[vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#e2e2e2&#8243; css=&#8221;.vc_custom_1629478085272{margin-top: 15px !important;}&#8221;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1633202630760{margin-bottom: 35px !important;}&#8221;]In this sense, the study not only sheds light on where, who and what is usually talked about, but also analyzes the interactions, discursive lines and correlation between allied communities, when talking about multilatinas companies. The data reveals an important concentration of conversation, both at a geographical and corporate level.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;padding-row-left&#8221; css=&#8221;.vc_custom_1632255822526{margin-top: -35px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1633203065968{margin-bottom: 35px !important;}&#8221;]<strong>Here are the key insights:<\/strong><\/p>\n<ol>\n<li>The conversation about multilatinas is strongly concentrated in 3 or 4 countries: 65% of the top 100 multilatinas come from three countries: Brazil ( <i class=\"fas fa-circle\" style=\"color: #9adae2;\"><\/i> ), Mexico ( <i class=\"fas fa-circle\" style=\"color: #abcae2;\"><\/i> ), and Chile\u00a0 ( <i class=\"fas fa-circle\" style=\"color: #008089;\"><\/i> ). If we add Colombia ( <i class=\"fas fa-circle\" style=\"color: #00739d;\"><\/i> ) or Argentina ( <i class=\"fas fa-circle\" style=\"color: #89eae1;\"><\/i> ), these 4 countries contribute 70% of the companies to the top 100 multilatinas. While population size plays a role in the distribution of conversation, there are large and medium-sized markets that do not influence the issue. Almost 2 out of 3 talks about multilatinas take place in Brazil and Mexico.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1632255521607{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;}&#8221;][vc_single_image image=&#8221;4653&#8243; img_size=&#8221;167&#215;223&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1632255407483{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; el_class=&#8221;padding-row-left&#8221; css=&#8221;.vc_custom_1632255677968{margin-top: -15px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1633203140894{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"2\">\n<li><strong>63% of conversation about the most important multilatinas revolves around 10 companies:<\/strong>\u00a06this corporate concentration of conversation separates those that have managed to penetrate public opinion much more, either for their communication efforts or dominance in the industry.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633203166431{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"3\">\n<li><strong>The multilatinas that have the greatest prominence in the conversation are those that belong to the sectors &#8216;Energy&#8217; and &#8216;Food and drinks&#8217;:<\/strong> they represent almost one in two messages (48.4%), given the sensitivity of their business or their impact on the day-to-day lives of people. However, there are areas of opportunity in other industries to encourage conversation.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633203209353{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"4\">\n<li><strong>68% of the conversation about multilatinas companies takes place in their country of origin:<\/strong> dependency on their root market remains high. Although business internationalization has progressed at its own pace, the internationalization of its conversation has a way to go in the region. In the case of Brazil, because of the language barrier, this dependency rises to 82%.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633203245601{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"5\">\n<li><strong>On the other hand, the United States tends to appear as the second market for several multilatinas companies<\/strong>, so on average, the multilatinas company tends to seek or find a position thereafter its country of origin.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1630944288441{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #0a263b !important;}&#8221;][vc_custom_heading text=&#8221;Multilatinas that concentrate most of the conversation&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1633203271803{margin-bottom: 25px !important;}&#8221;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Petrobras%22%2C%22value%22%3A%2216%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Nubank%22%2C%22value%22%3A%2215%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Televisa%20Group%22%2C%22value%22%3A%229%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Bimbo%20Group%22%2C%22value%22%3A%228%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Natura%22%2C%22value%22%3A%227%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Bancolombia%22%2C%22value%22%3A%226%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Falabella%22%2C%22value%22%3A%225%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Cin%C3%A9polis%22%2C%22value%22%3A%225%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Sigdo%20Koppers%22%2C%22value%22%3A%224%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Ambev%22%2C%22value%22%3A%223%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%2C%7B%22label%22%3A%22Others%22%2C%22value%22%3A%2237%22%2C%22color%22%3A%22custom%22%2C%22customcolor%22%3A%22%23008089%22%2C%22customtxtcolor%22%3A%22%23ffffff%22%7D%5D&#8221; bgstyle=&#8221;transparent&#8221; units=&#8221;%&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629829031090{padding-top: 2% !important;}&#8221;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1629753089572{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"2\">\n<li><strong>El 63% de conversaci\u00f3n sobre las multilatinas m\u00e1s importantes gira alrededor de 10 empresas:<\/strong> esta concentraci\u00f3n corporativa de la conversaci\u00f3n separa a aquellas que han logrado penetrar en la opini\u00f3n p\u00fablica mucho m\u00e1s, ya sea por sus esfuerzos de comunicaci\u00f3n o dominio en la industria. Petrobras, Nubank y Televisa ocupan el podio.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629753094248{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"3\">\n<li>Las multilatinas que mayor protagonismo tienen en la conversaci\u00f3n son las que pertenecen a los sectores \u2018Energ\u00eda\u2019 y \u2018Alimentaci\u00f3n y bebidas\u2019: suponen casi uno de cada dos mensajes (48,4%), dada la sensibilidad de su negocio o su impacto en el d\u00eda a d\u00eda de las personas. Sin embargo, se evidencian \u00e1reas de oportunidad en otras industrias para fomentar la conversaci\u00f3n.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629753098533{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"4\">\n<li><strong>El 68% de la conversaci\u00f3n sobre las empresas multilatinas se produce en su pa\u00eds de origen:<\/strong> la dependencia a su mercado ra\u00edz sigue siendo alta. Aunque la internacionalizaci\u00f3n de negocio ha avanzando a su ritmo, la internacionalizaci\u00f3n de su conversaci\u00f3n tiene camino por recorrer en la regi\u00f3n. En el caso de Brasil, por la barrera del lenguaje, esa dependencia sube y se ubica en 82%.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629753103291{margin-bottom: 35px !important;}&#8221;]<\/p>\n<ol start=\"4\">\n<li>Por otro lado, Estados Unidos suele aparecer como segundo mercado de varias empresas multilatinas, por lo que en promedio la empresa multilatina suele buscar o encontrar posicionamiento all\u00ed luego de su pa\u00eds de origen. <strong>En cuanto a tem\u00e1ticas clave en la conversaci\u00f3n mundial, el estudio identifica los siguientes puntos clave:<\/strong><\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1629735158953{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-color: #000000 !important;}&#8221;][vc_progress_bar values=&#8221;%5B%7B%22label%22%3A%22Petrobras%22%2C%22value%22%3A%2216%22%7D%2C%7B%22label%22%3A%22Nubank%22%2C%22value%22%3A%2215%22%7D%2C%7B%22label%22%3A%22Grupo%20Televisa%22%2C%22value%22%3A%229%22%7D%2C%7B%22label%22%3A%22Grupo%20Bimbo%22%2C%22value%22%3A%228%22%7D%2C%7B%22label%22%3A%22Natura%22%2C%22value%22%3A%227%22%7D%2C%7B%22label%22%3A%22Bancolombia%22%2C%22value%22%3A%226%22%7D%2C%7B%22label%22%3A%22Falabella%22%2C%22value%22%3A%225%22%7D%2C%7B%22label%22%3A%22Cin%C3%A9polis%22%2C%22value%22%3A%225%22%7D%2C%7B%22label%22%3A%22Sigdo%20Koppers%22%2C%22value%22%3A%224%22%7D%2C%7B%22label%22%3A%22Ambev%22%2C%22value%22%3A%223%22%7D%2C%7B%22label%22%3A%22Otras%22%2C%22value%22%3A%2237%22%7D%5D&#8221; bgstyle=&#8221;transparent&#8221; units=&#8221;%&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1632252599436{padding-top: 5% !important;padding-bottom: 3% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;round-chart&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Conversation volume by sectors (global)&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_round_chart type=&#8221;doughnut&#8221; stroke_width=&#8221;0&#8243; values=&#8221;%5B%7B%22title%22%3A%22Energy%22%2C%22value%22%3A%2224.4%22%2C%22color%22%3A%22juicy-pink%22%7D%2C%7B%22title%22%3A%22Food%20and%20drinks%22%2C%22value%22%3A%2224%22%2C%22color%22%3A%22sandy-brown%22%7D%2C%7B%22title%22%3A%22Industial%22%2C%22value%22%3A%2213.9%22%2C%22color%22%3A%22violet%22%7D%2C%7B%22title%22%3A%22Finances%22%2C%22value%22%3A%2211.4%22%2C%22color%22%3A%22turquoise%22%2C%22custom_color%22%3A%22%238d6dc4%22%7D%2C%7B%22title%22%3A%22Multisector%22%2C%22value%22%3A%229.9%22%2C%22color%22%3A%22juicy-pink%22%2C%22custom_color%22%3A%22%23b97ebb%22%7D%2C%7B%22value%22%3A%2216%22%2C%22color%22%3A%22orange%22%2C%22custom_color%22%3A%22%23fe6c61%22%7D%2C%7B%22value%22%3A%226%22%2C%22color%22%3A%22purple%22%2C%22custom_color%22%3A%22%23fe6c61%22%7D%2C%7B%22value%22%3A%223%22%2C%22color%22%3A%22vista-blue%22%2C%22custom_color%22%3A%22%23f7f7f7%22%7D%2C%7B%22value%22%3A%222%22%2C%22color%22%3A%22pink%22%2C%22custom_color%22%3A%22%23ebebeb%22%7D%2C%7B%22value%22%3A%221%22%2C%22color%22%3A%22turquoise%22%2C%22custom_color%22%3A%22%2358b9da%22%7D%5D&#8221; el_class=&#8221;forbes-grph1&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Conversation on multilatinas at the global level&#8221; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_round_chart type=&#8221;doughnut&#8221; stroke_width=&#8221;0&#8243; values=&#8221;%5B%7B%22title%22%3A%22Home%20Country%22%2C%22value%22%3A%2268%22%2C%22color%22%3A%22pink%22%7D%2C%7B%22title%22%3A%22Others%22%2C%22value%22%3A%2227%22%2C%22color%22%3A%22sandy-brown%22%7D%2C%7B%22title%22%3A%22USA%22%2C%22value%22%3A%223%22%2C%22color%22%3A%22purple%22%2C%22custom_color%22%3A%22%23f7f7f7%22%7D%5D&#8221; el_class=&#8221;forbes-grph2&#8243; css=&#8221;.vc_custom_1633203595143{margin-left: 55px !important;}&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629912830848{padding-top: 3% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<ul class=\"item-space\">\n<li>Solo 2,2% de las conversaciones sobre multilatinas aparecen asociadas a causas medioambientales, y m\u00e1s de la mitad (56%) tienen lugar en M\u00e9xico.<\/li>\n<li>1,1% de las conversaciones en el territorio multilatinas hacen referencia a factores relacionados con la transformaci\u00f3n digital, siendo el sector FINANZAS el que realiza una mayor contribuci\u00f3n, con casi 1 de cada 5 mensajes del total.<\/li>\n<li>2 de cada 5 mensajes en el territorio \u201cdata\u201d o \u201cdatos\u201d, destacan el v\u00ednculo entre el an\u00e1lisis de datos y la inteligencia artificial.<\/li>\n<li>El conjunto de objetivos de desarrollo sostenible (ODS) relacionados con el \u2018crecimiento econ\u00f3mico\u2019 son los que m\u00e1s se vinculan a las multilatinas: casi 1 de cada 3 conversaciones en el territorio ODS se refieren al \u2018crecimiento econ\u00f3mico\u2019.<\/li>\n<li>\u2018Automoci\u00f3n\u2019, \u2018Retail\u2019 y \u2018Energ\u00eda\u2019 son los tres sectores de multilatinas que menos protagonismo dan en su conversaci\u00f3n corporativa al v\u00ednculo de su actividad con el crecimiento econ\u00f3mico.<\/li>\n<li>1 de cada 5 conversaciones sobre ODS (18,9%) tratan sobre cuestiones de \u201cjusticia social\u201d y, de entre ellas, 2 de cada 3 (el 65,4%) hacen menci\u00f3n a la corrupci\u00f3n como causa.<\/li>\n<li>\u2018Energ\u00eda\u2019 e \u2018Industria\u2019 son los dos sectores de empresas multilatinas que dominan m\u00e1s del 50% de las conversaciones sobre el objetivo ODS \u2018educaci\u00f3n\u2019 (54,6%).<\/li>\n<li>\u2018Bienes de consumo\u2019 con un +160% y \u2018Finanzas\u2019 con un +130% en comparaci\u00f3n al promedio, son los dos sectores que mayor esfuerzo realizan en su comunicaci\u00f3n corporativa por posicionarse en el territorio de la educaci\u00f3n.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1629753213460{padding-top: 3% !important;padding-bottom: 5% !important;}&#8221;][vc_column]<div id=\"ultimate-heading-294969dced2dc89c2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-294969dced2dc89c2 uvc-5388 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-294969dced2dc89c2 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<p style=\"text-align: center;\"><strong>Other insights of the conversation<\/strong><\/p>\n<p><\/div><\/div>[vc_row_inner css=&#8221;.vc_custom_1632255770054{margin-top: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Only 2.2% of the talks on multilatinas are associated with environmental causes, and more than half (56%) take place in Mexico.<\/li>\n<li>1.1% of the conversations in the multilatinas territory refer to factors related to the digital transformation, with the FINANCE sector making the greatest contribution, with almost 1 of every 5 messages of the total.<\/li>\n<li>2 out of 5 messages in the &#8220;data&#8221; territory, highlight the link between data analysis and artificial intelligence.<\/li>\n<li>The group of sustainable development goals (SDGs) related to economic growth are the ones most linked to multilatinas: almost 1 in 3 conversations in the SDG territory refer to economic growth.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\u2018Automotive\u2019, \u2018Retail\u2019 and \u2018Energy\u2019 are the three multilatinas sectors that give less prominence in their corporate conversation to the link between their activity and economic growth.<\/li>\n<li>1 out of 5 SDG talks (18.9%) has to do with &#8220;social justice&#8221; issues and 2 out of 3 (65.4%) mention corruption as a cause.<\/li>\n<li>\u2018Energy&#8217; and Industry&#8217; are the two multilatinas business sectors that dominate more than 50% of the talks on the &#8216;Education&#8221; SDG goal (54.6%).<\/li>\n<li>Consumer goods &#8216;with a +160% and &#8216;Finances&#8217; with a +130% conversation volume, compared to the average, are the two sectors that make the greatest effort in their corporate communication to position themselves in the territory of education.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1629739277360{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 5% !important;padding-bottom: 5% !important;background-color: #f2f2f2 !important;border-radius: 5px !important;}&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; css=&#8221;.vc_custom_1629478037882{margin-bottom: 15px !important;}&#8221; accent_color=&#8221;#e2e2e2&#8243;]<div id=\"ultimate-heading-381769dced2dc8a4b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-381769dced2dc8a4b uvc-3800 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-381769dced2dc8a4b h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;\">The multilatinas that are evolving the best<\/h2><\/div><\/div>[vc_separator color=&#8221;custom&#8221; css=&#8221;.vc_custom_1629478006693{margin-top: 15px !important;}&#8221; accent_color=&#8221;#e2e2e2&#8243;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1633203904518{margin-bottom: 35px !important;}&#8221;]Understanding this economic and social context, the questions are: <strong>how have multilatinas surfed the crisis and redefined themselves? How are they trying to penetrate public opinion? How have they adapted their business models or developed initiatives according to what their environments demand?<\/strong>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1633203929523{margin-bottom: 35px !important;}&#8221;]From the role of CEO as the company\u2019s central ambassador to a refocusing on attracting talent, there are global trends that are permeating the multilatinas business system in the dispute to better connect with their audiences. <strong>Below we analyze those trends and the multilatinas that are adapting the best.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;fadeInRight&#8221; disable_element=&#8221;yes&#8221;][vc_column][vc_row_inner][vc_column_inner el_class=&#8221;position-bgimg&#8221; css=&#8221;.vc_custom_1629830518928{padding-top: 125px !important;padding-right: 10% !important;padding-bottom: 125px !important;padding-left: 10% !important;background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div id=\"ultimate-heading-73969dced2dc8adf\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-73969dced2dc8adf uvc-1925 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-73969dced2dc8adf h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-73969dced2dc8adf .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">Tendencias clave<\/h4>\n<p>Esta nueva normalidad, pospandemia y poscrisis, plantea entornos complejos a los que las empresas no solo pueden responder.<\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-57e6b2649cc1de8792dcfb5035fd483a.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-57e6b2649cc1de8792dcfb5035fd483a > i {\n  margin-right: 8px;\n}\n#default-btn-57e6b2649cc1de8792dcfb5035fd483a * {\n  vertical-align: middle;\n}\n<\/style><a href=\"\/tendencias-clave\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off ico-right-side btn-inline-left  vc_custom_1630615800675\" id=\"default-btn-57e6b2649cc1de8792dcfb5035fd483a\"><span>Leer m\u00e1s<\/span><i class=\"icomoon-the7-font-the7-arrow-09\"><\/i><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;fadeInLeft&#8221; disable_element=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630605643857{background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;position-bgimg&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;padding-row-left-home&#8221; css=&#8221;.vc_custom_1630615243149{padding-top: 125px !important;padding-right: 10% !important;padding-bottom: 90px !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div id=\"ultimate-heading-630369dced2dc8c73\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-630369dced2dc8c73 uvc-730 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-630369dced2dc8c73 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-630369dced2dc8c73 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">Marcas multilatinas<\/h4>\n<p>Adem\u00e1s de los retos y tendencias que las multilatinas tienen, los cuales s\u00f3lo difieren de las empresas globales\u2026<\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-83f3bb835bcfad5609275444c60fbcaa.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-83f3bb835bcfad5609275444c60fbcaa > i {\n  margin-right: 8px;\n}\n#default-btn-83f3bb835bcfad5609275444c60fbcaa * {\n  vertical-align: middle;\n}\n<\/style><a href=\"http:\/\/34.68.156.169\/la-marca-multilatina-un-mercado-de-oportunidades\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off ico-right-side btn-inline-left  vc_custom_1630615792971\" id=\"default-btn-83f3bb835bcfad5609275444c60fbcaa\" title=\"La marca multilatina\"><span>Leer m\u00e1s<\/span><i class=\"icomoon-the7-font-the7-arrow-09\"><\/i><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630939665268{background-color: #000000 !important;}&#8221; el_class=&#8221;position-bgimg&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;padding-row-right-home&#8221; css=&#8221;.vc_custom_1630615300445{padding-top: 125px !important;padding-right: 10% !important;padding-bottom: 90px !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<div id=\"ultimate-heading-653369dced2dc8e1f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-653369dced2dc8e1f uvc-8538 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-653369dced2dc8e1f h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-653369dced2dc8e1f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">Conclusiones<\/h4>\n<p>Luego de analizar desde una perspectiva glocal las multilatinas y su desempe\u00f1o empresarial, partiendo de tendencias globales\u2026<\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-7d32902168156f95fbcfcc0be9c72eb8.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-7d32902168156f95fbcfcc0be9c72eb8 > i {\n  margin-right: 8px;\n}\n#default-btn-7d32902168156f95fbcfcc0be9c72eb8 * {\n  vertical-align: middle;\n}\n<\/style><a href=\"http:\/\/34.68.156.169\/conclusiones\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off ico-right-side btn-inline-left  vc_custom_1630614630173\" id=\"default-btn-7d32902168156f95fbcfcc0be9c72eb8\" title=\"Conclusiones\"><span>Leer m\u00e1s<\/span><i class=\"icomoon-the7-font-the7-arrow-09\"><\/i><\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;10&#8243; css=&#8221;.vc_custom_1631285467033{padding-top: 20px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1631052153072{padding: 2% !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 alignleft  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:350px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20350%2037&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png 350w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1.png 501w\" width=\"350\" height=\"37\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/conclusiones\/logo-forbe-llyx500-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[vc_empty_space][vc_custom_heading text=&#8221;Download the report&#8221; font_container=&#8221;tag:h3|font_size:40px|text_align:left|color:%23ffffff|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Download&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-download&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;download-button&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630521916937{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1632241377453{padding-top: 70px !important;padding-right: 10% !important;padding-bottom: 70px !important;padding-left: 10% !important;background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;tendencia-clave&#8221;]<div id=\"ultimate-heading-770069dced2dca17c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-770069dced2dca17c uvc-8086 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-770069dced2dca17c h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-770069dced2dca17c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">KEY TRENDS<\/h4>\n<p><a class=\"index\" title=\"TENDENCIAS CLAVE\" href=\"\/tendencias-clave\/\">This new normal, post-pandemic and post-crisis, poses complex environments to which companies can not only respond.<\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594542277{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 15% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;liderando&#8221;]<div id=\"ultimate-heading-921069dced2dca223\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-921069dced2dca223 uvc-6546 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-921069dced2dca223 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">ONE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-921069dced2dca223 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Leading Beyond the Business<\/h4>\n<p>This concept expresses a version of the top executives of companies that function as key ambassadors&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241386928{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;automatizacion&#8221;]<div id=\"ultimate-heading-746269dced2dca297\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-746269dced2dca297 uvc-4665 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-746269dced2dca297 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">TWO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-746269dced2dca297 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Automating the generation<br \/>\nof value<\/h4>\n<p>Without a doubt, the COVID-19 pandemic has had major impacts not only on health, but has accelerated&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241401230{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;modelo&#8221;]<div id=\"ultimate-heading-62369dced2dca30c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-62369dced2dca30c uvc-6117 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-62369dced2dca30c h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">THREE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-62369dced2dca30c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Establishing prediction<br \/>\nmodels<\/h4>\n<p>Beyond the debate on data privacy, what big data use tells us is that any public information&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241407331{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;marcas&#8221;]<div id=\"ultimate-heading-156169dced2dca36f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-156169dced2dca36f uvc-6938 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-156169dced2dca36f h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FOUR<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-156169dced2dca36f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Brands with purpose<\/h4>\n<p>The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241418852{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;magenetismo&#8221;]<div id=\"ultimate-heading-255669dced2dca3cd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-255669dced2dca3cd uvc-9014 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-255669dced2dca3cd h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FIVE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-255669dced2dca3cd .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Magnetism with talent<\/h4>\n<p>Talent is a continually evolving point of discussion. In parallel with social demands, recruitment, retention&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241427121{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;apuesta&#8221;]<div id=\"ultimate-heading-63969dced2dca429\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-63969dced2dca429 uvc-7697 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-63969dced2dca429 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SIX<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-63969dced2dca429 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Those who doubled the bet<\/h4>\n<p>The COVID-19 in Latin America has particular characteristics common among the countries of the region&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632241435468{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;redes&#8221;]<div id=\"ultimate-heading-848669dced2dca47d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-848669dced2dca47d uvc-6295 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-848669dced2dca47d h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SEVEN<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-848669dced2dca47d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><b>Expanding networks<\/b><\/h4>\n<p>Interest groups refer to groups of people who are affected by a company\u2019s operations and performance&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632235350484{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 30px !important;padding-left: 10% !important;background: #01223a url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;multilatina&#8221;]<div id=\"ultimate-heading-856869dced2dca4d5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-856869dced2dca4d5 uvc-9975 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-856869dced2dca4d5 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-856869dced2dca4d5 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">THE MULTILATINA BRAND: A MARKET OF OPPORTUNITIES<\/h4>\n<p>In addition to the challenges and trends that multilatinas have, which only differ from global companies because of&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630947479192{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 60px !important;padding-left: 10% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;conclucion&#8221;]<div id=\"ultimate-heading-839769dced2dca52c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-839769dced2dca52c uvc-9949 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-839769dced2dca52c h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-839769dced2dca52c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">CONCLUSIONS<\/h4>\n<p>After analyzing multilatinas and their business performance from a glocal perspective, starting from global trends to&#8230;<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1631049633831{margin-top: 35px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;form-text-adjust&#8221;]\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2673737,\n\t\t\t\t\t\t\t\tformId: \"9fab16d2-427f-402a-bbfb-c9be94e74bfd\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776086317000-7031241460\",\n\t\t\t\t\t\t\t\tregion: \"\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776086317000-7031241460\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<script>\n            document.getElementById('tendencia-clave').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/'\n            }, false);\n            document.getElementById('liderando').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/'\n            }, false);\n            document.getElementById('automatizacion').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/'\n            }, false);\n            document.getElementById('modelo').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/estableciendo-modelos-de-prediccion\/'\n            }, false);\n            document.getElementById('marcas').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/marcas-con-proposito\/'\n            }, false);\n            document.getElementById('magenetismo').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/el-magnetismo-con-el-talento\/'\n            }, false);\n            document.getElementById('apuesta').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/los-que-doblaron-la-apuesta\/'\n            }, false);\n            document.getElementById('redes').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/expandiendo-redes\/'\n            }, false);\n            document.getElementById('multilatina').addEventListener('click', function() {\n                location.href = '\/en\/la-marca-multilatina-un-mercado-de-oportunidades\/'\n            }, false);\n            document.getElementById('conclucion').addEventListener('click', function() {\n                location.href = '\/en\/conclusiones\/'\n            }, false);\n        <\/script>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630077719935{padding-top: 5% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_separator color=&#8221;black&#8221; align=&#8221;align_left&#8221; css=&#8221;.vc_custom_1632252329096{margin-bottom: 0px !important;}&#8221;][vc_separator color=&#8221;black&#8221; align=&#8221;align_left&#8221;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1633202021402{margin-bottom: 35px !important;}&#8221;]In the context of the health crisis caused by COVID-19, multilatinas companies went through the same stages as their global counterparts: reaction to the crisis, temporary adaptation, and planning towards the so-called \u201cnew normal\u201d. However, that process took place without&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4646,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"content-type":""},"class_list":["post-4644","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multilatinas Forbes | LLYC<\/title>\n<meta name=\"description\" content=\"Using big data and artificial intelligence analysis, this study analyzes the business landscape in Latin America to the effects of COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inicio - 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