{"id":4696,"date":"2021-08-24T16:45:05","date_gmt":"2021-08-24T21:45:05","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/"},"modified":"2021-10-07T17:35:09","modified_gmt":"2021-10-07T22:35:09","slug":"key-trends","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/","title":{"rendered":"Key trends"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;tendencia-bg&#8221; css=&#8221;.vc_custom_1632237287637{background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/img-frb-1.jpg?id=3877) !important;}&#8221;][vc_empty_space height=&#8221;400px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1630082490761{padding-top: 5% !important;}&#8221;][vc_column]<div id=\"ultimate-heading-299669ded1f159936\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-299669ded1f159936 uvc-95 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-299669ded1f159936 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"font-weight:normal;\">The transformation drives<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1630082502813{padding-top: 3% !important;}&#8221;][vc_column][vc_column_text]In the midst of a world that was already coming with its rhythms of evolution and patterns of transformation, multiple scenarios arise, in the short and medium-term, in which the new normality manifests itself and forces companies to act.<\/p>\n<p>In this scenario, <strong>how does a company address a socially sensitive subject in public opinion? How can a company contribute more to economic recovery? How do you care for and foster your relationships with allies, competitors, government, or your own talent? How do you adapt to a potential environment of lower incentives from the public sector?<\/strong>[\/vc_column_text][vc_column_text]We dig into some of the <strong>key trends<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1630078750608{padding-top: 2% !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630077917240{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Buenas pr\u00e1cticas:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630077921741{margin-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1630078754548{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_tour shape=&#8221;square&#8221; color=&#8221;black&#8221; active_section=&#8221;1&#8243; el_class=&#8221;custom-tabs-forbes&#8221;][vc_tta_section title=&#8221;Jo\u00e3o Paulo Ferreira&#8221; tab_id=&#8221;1629923905836-776daf06-50f9&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630078096884{margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4>Jo\u00e3o Paulo Ferreira<\/h4>\n<p>CEO, Natura &amp; Co.<br \/>\nLatin America[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Como l\u00edder de la empresa desde enero de 2020, Ferreira asumi\u00f3 la lucha contra la deforestaci\u00f3n y el cambio clim\u00e1tico de manera frontal. En l\u00ednea con la filosof\u00eda de la empresa, Ferreira declara continuamente sobre la importancia de cuidar el planeta y plantea que el desarrollo econ\u00f3mico y el cuidado del medio ambiente son posibles conjuntamente. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Su activismo le ha llevado a valorar los esfuerzos por proteger el Amazonas en Brasil, planteando incluso que no se est\u00e1 \u201chaciendo demasiado para frenar la deforestaci\u00f3n ilegal\u201d10. \u201cDetener la destrucci\u00f3n ilegal de la Amazon\u00eda es responsabilidad del gobierno y no es negociable. Necesitamos exigir acciones en esta direcci\u00f3n\u201d.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Sim\u00f3n Borrero&#8221; tab_id=&#8221;1629924506451-744b4fb0-e986&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629924487988{margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4>Sim\u00f3n Borrero<\/h4>\n<p>CEO de Rappi[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Al frente de una de las empresas que mejor ha salido tras la pandemia, Borrero se ha posicionado m\u00e1s all\u00e1 de su rol como empresario al promover en medios de comunicaci\u00f3n la necesidad de aumentar el gasto p\u00fablico para fomentar el desarrollo nacional tras la pandemia.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Borrero plantea la teor\u00eda del \u201cbig push\u201d, y establece una ruta mediante pol\u00edticas p\u00fablicas econ\u00f3micas basadas en \u201cun programa de inversi\u00f3n masiva dise\u00f1ado para promover industrializaci\u00f3n y construcci\u00f3n de infraestructura\u201d11 para generar crecimiento sostenido.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Gianfranco Ferrari&#8221; tab_id=&#8221;1629924505383-9d4728a9-f6e9&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1629924487988{margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #f2f2f2 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-76270de8c6ad484a6bf3cf55a39cd6b4 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h4>Gianfranco Ferrari<\/h4>\n<p>CEO del Banco de Cr\u00e9dito<br \/>\ndel Per\u00fa (BCP)[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-0b1166e369acebcea594349423ee6086 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La hist\u00f3rica instituci\u00f3n financiera del Per\u00fa tiene como l\u00edder a un CEO que en el \u00faltimo a\u00f1o se ha manifestado sobre temas como la inclusi\u00f3n tecnol\u00f3gica12, acceso a la educaci\u00f3n13 o sobre temas pol\u00edticos nacionales de mucha sensibilidad social.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Como caso m\u00e1s emblem\u00e1tico, Ferrari se manifest\u00f3 en medio de una coyuntura nacional convulsa mediante el hashtag #DePie para sumarse a una campa\u00f1a por la democracia, elecciones libres, equilibrio de poderes, apoyo a la protesta pac\u00edfica, una reforma universitaria y una ciudadan\u00eda activa.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;10&#8243; css=&#8221;.vc_custom_1631285467033{padding-top: 20px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1631052153072{padding: 2% !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 alignleft  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:350px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20350%2037&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png 350w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1.png 501w\" width=\"350\" height=\"37\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/conclusiones\/logo-forbe-llyx500-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[vc_empty_space][vc_custom_heading text=&#8221;Download the report&#8221; font_container=&#8221;tag:h3|font_size:40px|text_align:left|color:%23ffffff|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Download&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-download&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;download-button&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630521916937{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1632237391924{padding-top: 70px !important;padding-right: 10% !important;padding-bottom: 70px !important;padding-left: 10% !important;background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;tendencia-clave&#8221;]<div id=\"ultimate-heading-853969ded1f15b333\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-853969ded1f15b333 uvc-3366 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-853969ded1f15b333 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-853969ded1f15b333 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">KEY TRENDS<\/h4>\n<p><a class=\"index\" title=\"TENDENCIAS CLAVE\" href=\"\/tendencias-clave\/\">This new normal, post-pandemic and post-crisis, poses complex environments to which companies can not only respond.<\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594542277{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 15% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;liderando&#8221;]<div id=\"ultimate-heading-528169ded1f15b390\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-528169ded1f15b390 uvc-8530 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-528169ded1f15b390 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">ONE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-528169ded1f15b390 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Leading Beyond the Business<\/h4>\n<p>This concept expresses a version of the top executives of companies that function as key ambassadors&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238060044{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;automatizacion&#8221;]<div id=\"ultimate-heading-183769ded1f15b3e3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-183769ded1f15b3e3 uvc-6531 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-183769ded1f15b3e3 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">TWO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-183769ded1f15b3e3 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Automating the generation<br \/>\nof value<\/h4>\n<p>Without a doubt, the COVID-19 pandemic has had major impacts not only on health, but has accelerated&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238066838{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;modelo&#8221;]<div id=\"ultimate-heading-391869ded1f15b41e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-391869ded1f15b41e uvc-6041 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-391869ded1f15b41e h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">THREE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-391869ded1f15b41e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Establishing prediction<br \/>\nmodels<\/h4>\n<p>Beyond the debate on data privacy, what big data use tells us is that any public information&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238021781{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 9% !important;padding-right: 10% !important;padding-bottom: 9% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;marcas&#8221;]<div id=\"ultimate-heading-240169ded1f15b457\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-240169ded1f15b457 uvc-8340 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-240169ded1f15b457 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FOUR<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-240169ded1f15b457 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Brands with purpose<\/h4>\n<p>The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238108128{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;magenetismo&#8221;]<div id=\"ultimate-heading-318669ded1f15b48e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-318669ded1f15b48e uvc-1254 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-318669ded1f15b48e h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FIVE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-318669ded1f15b48e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Magnetism with talent<\/h4>\n<p>Talent is a continually evolving point of discussion. In parallel with social demands, recruitment, retention&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238117504{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;apuesta&#8221;]<div id=\"ultimate-heading-524369ded1f15b4c4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-524369ded1f15b4c4 uvc-2102 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-524369ded1f15b4c4 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SIX<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-524369ded1f15b4c4 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Those who doubled the bet<\/h4>\n<p>The COVID-19 in Latin America has particular characteristics common among the countries of the region&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238130048{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;redes&#8221;]<div id=\"ultimate-heading-72369ded1f15b4f9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-72369ded1f15b4f9 uvc-7472 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-72369ded1f15b4f9 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SEVEN<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-72369ded1f15b4f9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><b>Expanding networks<\/b><\/h4>\n<p>Interest groups refer to groups of people who are affected by a company\u2019s operations and performance&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632237362164{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 30px !important;padding-left: 10% !important;background: #01223a url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;multilatina&#8221;]<div id=\"ultimate-heading-340169ded1f15b52f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-340169ded1f15b52f uvc-9094 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-340169ded1f15b52f h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-340169ded1f15b52f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">THE MULTILATINA BRAND: A MARKET OF OPPORTUNITIES<\/h4>\n<p>In addition to the challenges and trends that multilatinas have, which only differ from global companies because of&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630942175134{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 60px !important;padding-left: 10% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;conclucion&#8221;]<div id=\"ultimate-heading-823469ded1f15b567\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-823469ded1f15b567 uvc-1558 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-823469ded1f15b567 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-823469ded1f15b567 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">CONCLUSIONS<\/h4>\n<p>After analyzing multilatinas and their business performance from a glocal perspective, starting from global trends to&#8230;<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632238096933{margin-top: 35px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2673737,\n\t\t\t\t\t\t\t\tformId: \"9fab16d2-427f-402a-bbfb-c9be94e74bfd\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776210417000-9913650755\",\n\t\t\t\t\t\t\t\tregion: \"\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776210417000-9913650755\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<script>\n            document.getElementById('tendencia-clave').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/'\n            }, false);\n            document.getElementById('liderando').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/'\n            }, false);\n            document.getElementById('automatizacion').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/'\n            }, false);\n            document.getElementById('modelo').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/estableciendo-modelos-de-prediccion\/'\n            }, false);\n            document.getElementById('marcas').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/marcas-con-proposito\/'\n            }, false);\n            document.getElementById('magenetismo').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/el-magnetismo-con-el-talento\/'\n            }, false);\n            document.getElementById('apuesta').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/los-que-doblaron-la-apuesta\/'\n            }, false);\n            document.getElementById('redes').addEventListener('click', function() {\n                location.href = '\/en\/tendencias-clave\/expandiendo-redes\/'\n            }, false);\n            document.getElementById('multilatina').addEventListener('click', function() {\n                location.href = '\/en\/la-marca-multilatina-un-mercado-de-oportunidades\/'\n            }, false);\n            document.getElementById('conclucion').addEventListener('click', function() {\n                location.href = '\/en\/conclusiones\/'\n            }, false);\n        <\/script>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_row_inner][vc_column_inner el_class=&#8221;tendencia-bg&#8221; css=&#8221;.vc_custom_1632237287637{background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/img-frb-1.jpg?id=3877) !important;}&#8221;][vc_empty_space height=&#8221;400px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1630082490761{padding-top: 5% !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1630082502813{padding-top: 3% !important;}&#8221;][vc_column][vc_column_text]In the midst of a world that was already coming with its rhythms of evolution and patterns of transformation, multiple scenarios arise, in the short and medium-term, in which the new normality manifests itself and forces companies to act. In&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4646,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"content-type":""},"class_list":["post-4696","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key trends - Multilatinas Forbes | LLYC<\/title>\n<meta name=\"description\" content=\"Ante la crisis sanitaria, las empresas multilatinas tuvieron que adaptarse para superar la crisis. Descubre las tendencias clave que aplicaron para lograrlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias Claves - Multilatinas Forbes | LLYC\" \/>\n<meta property=\"og:description\" content=\"Ante la crisis sanitaria, las empresas multilatinas tuvieron que adaptarse para superar la crisis. 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