{"id":4705,"date":"2021-08-23T17:58:04","date_gmt":"2021-08-23T22:58:04","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/automatizando-la-generacion-de-valor\/"},"modified":"2021-10-07T17:35:16","modified_gmt":"2021-10-07T22:35:16","slug":"automating-the-generation-of-value","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/automating-the-generation-of-value\/","title":{"rendered":"Automating the generation of value"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1632254745601{margin-top: 5% !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;padding-row-left&#8221;][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1629923729698{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-525169d6480ab46ca\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-525169d6480ab46ca uvc-1716 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-525169d6480ab46ca h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;\">DIGITALISATION TO BOOST BUSINESS<\/h3><\/div><\/div>[vc_separator css=&#8221;.vc_custom_1629923734543{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Without a doubt, the COVID-19 pandemic has had major impacts not only on health but has accelerated digital transformation in Latin America and the world, with the implementation of <strong>new technologies that help us in the process of changing our way of working, buying or even relating<\/strong>.[\/vc_column_text][vc_column_text]Digitalization means flexibility, it means artificially increasing the physical or analog frames of our <a href=\"https:\/\/www.portafolio.co\/negocios\/empresas\/claves-para-llevar-a-su-organizacion-hacia-la-transformacion-digital-552925\">possibilities<\/a>. Faced with this new reality, it is once again proven that digitalization is an indispensable ally for any business or company that aims to optimize processes, improve its competitiveness and offer a new added value to its customers.[\/vc_column_text][vc_column_text]Business digitization provides benefits in several ways. With the use of digital methods and the integration of technologies in all areas of the business, routine operations are made more efficient, benefiting both the clients and the companies themselves that increase their productivity, results, and interaction with one of its most important assets: <strong>Its collaborators<\/strong>.[\/vc_column_text][vc_column_text]This is achieved because the <strong>digital transformation<\/strong> within a business implies the reworking of processes, products, and strategies, which must go hand in hand with rigorous communication both external and internal, especially in these times, where companies are required to be transparent, agile, and close.[\/vc_column_text][vc_column_text]Precisely, this transformation allows the business to mount in the cart, or rather, in the rhythm of the demands of the customers immersed in the constant technological evolution. This capacity for adaptation has been and will be the difference between the survival and disappearance of many of these multilatinas companies.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=&#8221;fadeInRight&#8221; width=&#8221;2\/5&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1632239682255{background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/2-digital.jpg?id=3757) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;790px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629996934829{background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/shutterstock_1257663727.jpg?id=3587) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;350px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630535907799{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630535635516{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Good practices:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630535639604{margin-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632245314184{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_tour shape=&#8221;square&#8221; color=&#8221;black&#8221; controls_size=&#8221;sm&#8221; active_section=&#8221;1&#8243; el_class=&#8221;custom-tabs-forbes&#8221;][vc_tta_section title=&#8221;Grupo BIMBO&#8221; tab_id=&#8221;1629923905836-776daf06-50f9&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630536551357{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20294%20170&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/bimbo-logo.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/bimbo-logo.png 294w\" width=\"294\" height=\"170\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/bimbo-logo\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]En una combinaci\u00f3n de diversificaci\u00f3n, alianzas estrat\u00e9gicas y la digitalizaci\u00f3n como herramienta de desarrollo del negocio, Grupo Bimbo comenz\u00f3 en 2013 una estrategia para promover los pagos electr\u00f3nicos, la cual ha ido reforzando con el<br \/>\ntranscurso de los a\u00f1os.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Mediante su propia plataforma electr\u00f3nica de transacciones, Bimbo puso en marcha iniciativas que permitieron a miles de peque\u00f1os empresarios aumentar hasta un 30% sus ingresos en 5 a\u00f1os, cultivando relaciones clave para la compa\u00f1\u00eda en <a href=\"https:\/\/www.grupobimbo.com\/es\/hub\/grupo-bimbo-y-redqiubo%C2%AE\" target=\"_blank\" rel=\"noopener\">M\u00e9xico<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CCR&#8221; tab_id=&#8221;1629924506451-744b4fb0-e986&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630536539419{margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; 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margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_brasil\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Originaria en Brasil, Grupo CCR es una de las empresas de infraestructura m\u00e1s grandes de Latinoam\u00e9rica especializada en la construcci\u00f3n y manejo de autopistas, aeropuertos y otros servicios. El grupo CCR, mediante la digitalizaci\u00f3n, ha logrado la ampliaci\u00f3n y mejora de sus servicios de infraestructura en alianza con <a href=\"http:\/\/thecompass-pt.waze.com\/2017\/04\/waze-conecta-estradas-brasileiras-em.html?m=1\" target=\"_blank\" rel=\"noopener\">Waze<\/a>, la aplicaci\u00f3n de navegaci\u00f3n m\u00e1s popular del mundo, junto a la posibilidad de desarrollar[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]m\u00e1s estilos de servicios. 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margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La Compa\u00f1\u00eda Manufacturera de Papeles y Cartones, uno de los mayores grupos de Papeles y Celulosa de Latinoam\u00e9rica, anunci\u00f3 su apuesta de transformaci\u00f3n digital junto a IBM Services mediante el desarrollo <a href=\"https:\/\/fi.udec.cl\/unidad-de-data-science-y-cmpc-inician-programa-de-capacitacion-para-la-transformacion-digital\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]El proyecto impactar\u00e1 digitalmente su actual proceso de ventas y atenci\u00f3n al cliente, para elevar las experiencias y mejorar la eficiencia operativa, apoyados en la experiencia de IBM Services como uno de los proveedores m\u00e1s importantes de know how para implementar servicios que los conviertan en una compa\u00f1\u00eda digital.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630535671688{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_pageable no_fill_content_area=&#8221;true&#8221; active_section=&#8221;1&#8243; pagination_color=&#8221;black&#8221;][vc_tta_section title=&#8221;BIMBO Group&#8221; tab_id=&#8221;1632245317744-528a5d3a-c00c&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630536551357{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-7d4ddff4dddf7d49275b72ce50a724d0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20294%20170&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/bimbo-logo.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/bimbo-logo.png 294w\" width=\"294\" height=\"170\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/bimbo-logo\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]In a combination of diversification, strategic alliances, and digitalization as a business development tool, Grupo Bimbo began in 2013 a strategy to promote electronic payments, which it has been reinforcing over the years.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Through its own electronic transaction platform, Bimbo launched initiatives that allowed thousands of small business owners to increase their income by up to 30% in 5 years, cultivating key relationships for the company in <a href=\"https:\/\/www.grupobimbo.com\/es\/hub\/grupo-bimbo-y-redqiubo%C2%AE\">Mexico<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CCR&#8221; tab_id=&#8221;1632245317768-0e29e5bc-60b7&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630536539419{margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-d0140e8e3e143afa42d722797db2f6b3 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"border-radius:500px;\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20335%20164&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/02-Grupo-CCR.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/02-Grupo-CCR.png 335w\" width=\"335\" height=\"164\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/02-grupo-ccr\/\" style=\"border-radius:500px;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-de5dcde1c9a9e8f55ab0bf354d33a9f3.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-de5dcde1c9a9e8f55ab0bf354d33a9f3.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-de5dcde1c9a9e8f55ab0bf354d33a9f3 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-de5dcde1c9a9e8f55ab0bf354d33a9f3 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-de5dcde1c9a9e8f55ab0bf354d33a9f3 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Brasil-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_brasil\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Originally from Brazil, Grupo CCR is one of the largest infrastructure companies in Latin America specialized in the construction and management of highways, airports, and other services. The CCR group, through digitalization, has achieved the expansion and improvement of its infrastructure services in partnership with <a href=\"http:\/\/thecompass-pt.waze.com\/2017\/04\/waze-conecta-estradas-brasileiras-em.html?m=1\">Waze<\/a>, one of the most popular navigation applications in the world.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]This alliance allows the more than 6 million vehicles that travel on the highways daily, under the management of the CCR group, to move more safely, faster and more easily; and Waze is able to have a much broader and more accurate database with real-time updates from the CCR group.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CMPC&#8221; tab_id=&#8221;1632245349179-a521eaed-7e8a&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630536544662{margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-979783cc5627f8186c2f745efa0e886c.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-979783cc5627f8186c2f745efa0e886c.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-979783cc5627f8186c2f745efa0e886c .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-979783cc5627f8186c2f745efa0e886c .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-979783cc5627f8186c2f745efa0e886c alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"border-radius:500px;\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20500%20281&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/03-CMPC-500x281.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/03-CMPC-500x281.png 500w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/03-CMPC-1000x562.png 1000w\" width=\"500\" height=\"281\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/automatizando-la-generacion-de-valor\/03-cmpc\/\" style=\"border-radius:500px;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-a6555a02bf3ac4609976e50db615464b.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-a6555a02bf3ac4609976e50db615464b.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-a6555a02bf3ac4609976e50db615464b .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-a6555a02bf3ac4609976e50db615464b .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-a6555a02bf3ac4609976e50db615464b alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]The Paper and Cardboard Manufacturing Company, one of the largest paper and cellulose groups in Latin America, announced its commitment to digital transformation with <strong>IBM Services<\/strong> through the development of <a href=\"https:\/\/fi.udec.cl\/unidad-de-data-science-y-cmpc-inician-programa-de-capacitacion-para-la-transformacion-digital\/\">Salesforce<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]The project will digitally impact its current sales and customer service process, to raise experiences and improve operational efficiency, supported by <strong>the experience of IBM Services<\/strong> as one of the most important suppliers of know-how to implement services that turn them into a digital company.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_pageable][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;10&#8243; css=&#8221;.vc_custom_1631285467033{padding-top: 20px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1631052153072{padding: 2% !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 alignleft  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:350px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20350%2037&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png 350w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1.png 501w\" width=\"350\" height=\"37\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/conclusiones\/logo-forbe-llyx500-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[vc_empty_space][vc_custom_heading text=&#8221;Download the report&#8221; font_container=&#8221;tag:h3|font_size:40px|text_align:left|color:%23ffffff|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Download&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-download&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;download-button&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630521916937{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1632239088608{padding-top: 70px !important;padding-right: 10% !important;padding-bottom: 70px !important;padding-left: 10% !important;background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;tendencia-clave&#8221;]<div id=\"ultimate-heading-886569d6480abdf63\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-886569d6480abdf63 uvc-9234 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-886569d6480abdf63 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-886569d6480abdf63 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">KEY TRENDS<\/h4>\n<p><a class=\"index\" title=\"TENDENCIAS CLAVE\" href=\"\/tendencias-clave\/\">This new normal, post-pandemic and post-crisis, poses complex environments to which companies can not only respond.<\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594542277{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 15% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;liderando&#8221;]<div id=\"ultimate-heading-695369d6480abe00a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-695369d6480abe00a uvc-9674 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-695369d6480abe00a h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">ONE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-695369d6480abe00a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Leading Beyond the Business<\/h4>\n<p>This concept expresses a version of the top executives of companies that function as key ambassadors&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239445221{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;background-color: #000000 !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;automatizacion&#8221;]<div id=\"ultimate-heading-709069d6480abe090\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-709069d6480abe090 uvc-6543 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-709069d6480abe090 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">TWO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-709069d6480abe090 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4>Automating the generation<br \/>\nof value<\/h4>\n<p>Without a doubt, the COVID-19 pandemic has had major impacts not only on health, but has accelerated&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239451155{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;modelo&#8221;]<div id=\"ultimate-heading-627769d6480abe10d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-627769d6480abe10d uvc-8706 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-627769d6480abe10d h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">THREE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-627769d6480abe10d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Establishing prediction<br \/>\nmodels<\/h4>\n<p>Beyond the debate on data privacy, what big data use tells us is that any public information&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239453851{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;marcas&#8221;]<div id=\"ultimate-heading-783269d6480abe1cb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-783269d6480abe1cb uvc-9514 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-783269d6480abe1cb h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FOUR<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-783269d6480abe1cb .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Brands with purpose<\/h4>\n<p>The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239388269{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;magenetismo&#8221;]<div id=\"ultimate-heading-66769d6480abe243\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-66769d6480abe243 uvc-1550 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66769d6480abe243 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FIVE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66769d6480abe243 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Magnetism with talent<\/h4>\n<p>Talent is a continually evolving point of discussion. In parallel with social demands, recruitment, retention&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239396298{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;apuesta&#8221;]<div id=\"ultimate-heading-961569d6480abe2ba\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-961569d6480abe2ba uvc-2725 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-961569d6480abe2ba h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SIX<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-961569d6480abe2ba .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Those who doubled the bet<\/h4>\n<p>The COVID-19 in Latin America has particular characteristics common among the countries of the region&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632239412058{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;redes&#8221;]<div id=\"ultimate-heading-838069d6480abe356\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-838069d6480abe356 uvc-8011 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-838069d6480abe356 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SEVEN<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-838069d6480abe356 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><b>Expanding networks<\/b><\/h4>\n<p>Interest groups refer to groups of people who are affected by a company\u2019s operations and performance&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632239105938{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 30px !important;padding-left: 10% !important;background: #01223a url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;multilatina&#8221;]<div id=\"ultimate-heading-897969d6480abe3d0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-897969d6480abe3d0 uvc-9176 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-897969d6480abe3d0 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-897969d6480abe3d0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">THE MULTILATINA BRAND: A MARKET OF OPPORTUNITIES<\/h4>\n<p>In addition to the challenges and trends that multilatinas have, which only differ from global companies because of&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630942693239{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 60px !important;padding-left: 10% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;conclucion&#8221;]<div id=\"ultimate-heading-363569d6480abe44c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-363569d6480abe44c uvc-424 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-363569d6480abe44c h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading 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pandemic has had major impacts not only on health but has accelerated digital transformation in Latin America and the world, with the implementation of new technologies that help us in the process of changing our way of working,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4646,"parent":4696,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"content-type":""},"class_list":["post-4705","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automating the generation of value - Multilatinas Forbes | LLYC<\/title>\n<meta name=\"description\" content=\"Las empresas multilatinas deber\u00e1n impulsar su digitalizaci\u00f3n para transformar sus negocios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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