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THE USE OF BIG DATA<\/h3><\/div><\/div>[vc_separator css=”.vc_custom_1629923734543{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Today, technological advances and the exponential generation of public data present an opportunity for companies. These data allow us to develop value strategies based not only on empirical knowledge but also on the analysis of information that allows us to see how a social phenomenon was, develops, and evolves<\/strong>. Beyond the debate on data privacy, what big data use tells us is that any public information is valuable.[\/vc_column_text][vc_column_text]Structuring and analyzing large amounts of data allows us to apply techniques that will help us optimize information to get the real value of data, both in the past and in real-time. That is, to know, for example, what is being talked about, what is being searched for, in which communities and between whom there are interactions<\/strong> so that we can, with machine learning tools, develop algorithms that help us predict how certain variables will evolve in the future, that way we can obtain a roadmap that will lead us to make better decisions and take strategic business actions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” parallax=”content-moving-fade” parallax_image=”3879″ css=”.vc_custom_1630954737424{background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”200px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1630536957242{background-color: #f2f2f2 !important;}”][vc_column][vc_separator color=”black” css=”.vc_custom_1630537248846{margin-bottom: 15px !important;}”][vc_custom_heading text=”Good practices:” font_container=”tag:h3|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”black” css=”.vc_custom_1630537243925{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1632245489301{background-color: #f2f2f2 !important;}”][vc_column][vc_tta_tour shape=”square” color=”black” controls_size=”sm” active_section=”1″ el_class=”custom-tabs-forbes”][vc_tta_section title=”NU bank” tab_id=”1629923905836-776daf06-50f9″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1630537214230{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 15px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}”][vc_column_inner width=”2\/6″]