{"id":4744,"date":"2021-08-23T17:54:09","date_gmt":"2021-08-23T22:54:09","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/liderando-mas-alla-del-negocio\/"},"modified":"2021-10-07T17:35:40","modified_gmt":"2021-10-07T22:35:40","slug":"leading-beyond-the-business","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/leading-beyond-the-business\/","title":{"rendered":"Leading Beyond the Business"},"content":{"rendered":"

[vc_row css=”.vc_custom_1629923762928{padding-top: 5% !important;padding-bottom: 2% !important;}”][vc_column][vc_separator css=”.vc_custom_1629923729698{margin-bottom: 15px !important;}”]

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THE ACTIVIST CEO<\/h3><\/div><\/div>[vc_separator css=”.vc_custom_1629923734543{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]This concept expresses a version of the top executives of companies that function as a key ambassador to political, social or cultural issues that are not related to the business of their companies<\/a>.[\/vc_column_text][vc_column_text]Faced with an environment dominated by hypertransparency and the need to give a face to storytelling and story doing, the need arose that the most visible head of the company for the development of the business was also for the brand. The concept was built at Harvard, after Tim Cook, CEO of Apple, demonstrated in 2015 against a Religious Freedom Act in Indiana, United States.[\/vc_column_text][vc_column_text]In the midst of boiling, this trend matured quickly in the United States in the face of the political-social phenomenon of the arrival of Donald Trump to power. Coincidentally, or not, the conquest of the White House by an outsider from the business world was the breeding ground for, in a very short time, the activist CEO to go from being an incipient phenomenon to a trend throughout the country. From environmental debates, through social rights and voting, large companies began to take a position through their CEO as the top leader in the company\u2019s discourse.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]In building a successful activist CEO model, several challenges are recognized so that greater participation does not lead to more problems for the company<\/a>:[\/vc_column_text][vc_column_text]<\/p>\n
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  • The definition of a purpose:<\/strong> the CEO, as an activist, has to follow a coherent line previously built on the company\u2019s philosophy.<\/li>\n
  • Focus on key issues:<\/strong> The activist CEO cannot and should not talk about everything. The company must respond or position itself on certain key issues, aligned with its business competencies or values.<\/li>\n
  • Establish a reputational risk assessment system:<\/strong> activist CEOs do not act alone; behind must be a scaffolding ready to assess stakeholder expectations and measure the potential impact of a CEO\u2019s public position.<\/li>\n
  • Implement a governance model of the management of interest groups:<\/strong> Stakeholder capitalism can become a nightmare if it is not accompanied by a stakeholder governance scheme.<\/li>\n
  • Reinforcing compliance:<\/strong> An activist CEO means more public exposure, and greater public exposure generates stricter scrutiny over the company. In short “walk the talk” as they say in North America, or do what you preach.<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” parallax=”content-moving-fade” parallax_image=”3587″ parallax_speed_bg=”2″ css=”.vc_custom_1632252919219{background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/shutterstock_1257663727.jpg?id=3587) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”200px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1630017217536{background-color: #f2f2f2 !important;}”][vc_column][vc_separator color=”black” css=”.vc_custom_1630016949338{margin-bottom: 15px !important;}”][vc_custom_heading text=”Good practices:” font_container=”tag:h3|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_separator color=”black” css=”.vc_custom_1630016953693{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1632244566149{background-color: #f2f2f2 !important;}”][vc_column el_class=”tab-no-top”][vc_tta_tour shape=”square” color=”black” controls_size=”sm” active_section=”1″ el_class=”custom-tabs-forbes”][vc_tta_section title=”Jo\u00e3o Paulo Ferreira” tab_id=”1629923905836-776daf06-50f9″][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1630511970883{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}”][vc_column_inner width=”1\/6″]