{"id":4763,"date":"2021-08-23T18:00:48","date_gmt":"2021-08-23T23:00:48","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/los-que-doblaron-la-apuesta\/"},"modified":"2021-10-07T17:35:56","modified_gmt":"2021-10-07T22:35:56","slug":"those-who-doubled-the-bet","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/those-who-doubled-the-bet\/","title":{"rendered":"Those who doubled the bet"},"content":{"rendered":"

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GROWTH DURING THE PANDEMIC<\/h3><\/div><\/div>[vc_separator css=”.vc_custom_1629923734543{margin-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]The COVID-19 in Latin America has particular characteristics common among the countries of the region<\/strong>. Among them we can identify:[\/vc_column_text][vc_column_text]<\/p>\n
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  • The beginning of the pandemic was late compared to that of European and North American countries.<\/li>\n
  • The governments of the two largest countries (Brazil and Mexico) reacted more slowly to Covid\u2019s impact on the population and the economy.<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_column_text]Similarly, measures aimed at minimizing the possibilities of contagion taken in all countries of the world, including the countries in Latam, have changed the behavior of the workforce and the way of life of the population<\/strong>. As a result, consumption patterns and everyday life have been reformulated for all to a greater or lesser extent. This is despite the fact that the economies of Latin America make it very difficult for the population to work from home because of the complexities of infrastructure, types of work, and poor conditions in the face of the challenge of working in a virtual way.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]However, these same changes have opened opportunities for those companies with products that flourished under these conditions or that have managed to adapt to the new consumption patterns of the population, some even doubling the bet for the business. An example of these bets are the companies that launched, promoted, or modified products to respond to a lifestyle in which they spend more time at home, work from home, and therefore it is required to have more space, more amenities, more equipment, more technology, better connectivity or more entertainment for all members of the family<\/strong>. Companies such as \u2018Rappi\u2019, a Colombian multinational with a presence in 10 countries on our continent, and \u2018Only Network\u2019, a Brazilian company specializing in technical support and software, for example, are some of those that knew how to read the moment and promote its growth.[\/vc_column_text]