{"id":4773,"date":"2021-08-23T17:59:03","date_gmt":"2021-08-23T22:59:03","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/marcas-con-proposito\/"},"modified":"2021-10-07T17:35:22","modified_gmt":"2021-10-07T22:35:22","slug":"brands-with-purpose","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/brands-with-purpose\/","title":{"rendered":"Brands with purpose"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1632254588725{margin-top: 5% !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;2\/5&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1632240533764{background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/img-frb-3.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;630px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;padding-row-right&#8221; css=&#8221;.vc_custom_1630538019087{padding-top: 3% !important;padding-bottom: 2% !important;}&#8221;][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1629923729698{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-303669dcfe5901485\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-303669dcfe5901485 uvc-7166 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-303669dcfe5901485 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;\">ESG (ENVIRONMENTAL, SOCIAL AND GOVERNANCE), FROM AN ADVANTAGE TO A DEMAND<\/h3><\/div><\/div>[vc_separator css=&#8221;.vc_custom_1629923734543{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today:<strong> the best environmental, social and governance practices<\/strong>. This vision, summarized in the acronym ESG (Environmental, Social and Governance), helps to assess <strong>the impact of companies and investments in society and in the world<\/strong>. It is a decisive factor in making investment decisions in companies or in more developed countries.[\/vc_column_text][vc_column_text]The valorization of ESG practices has been gaining space from demands from institutional investors, financial institutions, pension plans, investment funds, and endowments (donation funds). And it is becoming a general and growing concern for other business players. The recent pandemic and social conflicts in the world had helped to accelerate that evolution by broadening the debate on sustainable and social development.[\/vc_column_text][vc_column_text]<strong>Multilatinas companies, in the absence of a wide range of public policies that stimulate ESG practices in the countries of the region, have the opportunity to make a difference to investors by implementing them in their organizations.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629996934829{background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/shutterstock_1257663727.jpg?id=3587) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;350px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630538326093{padding-top: 2% !important;padding-bottom: 2% !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630538331118{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Best practices:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630538335746{margin-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632245691608{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_tour style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; controls_size=&#8221;sm&#8221; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221; el_class=&#8221;custom-tabs-forbes&#8221;][vc_tta_section title=&#8221;CEMEX&#8221; tab_id=&#8221;1629923905836-776daf06-50f9&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538598911{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 15px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20486%20132&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png 486w\" width=\"486\" height=\"132\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/cemex\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La cementera mexicana cuenta con una pol\u00edtica s\u00f3lida de sostenibilidad, la cual ha impulsado <a href=\"https:\/\/blog.bmv.com.mx\/2020\/11\/en-voz-de-cemex-y-funo-factores-esg-claves-para-elevar-los-estandares-sociales-y-ambientales-de-las-empresas-en-mexico\/\" target=\"_blank\" rel=\"noopener\">cambios estructurales<\/a>. Entre ellos, est\u00e1 la adopci\u00f3n del uso de residuos de otras industrias, como la basura municipal o residuos industriales, para convertirlos en combustible. De esa manera, se ha creado una l\u00f3gica de econom\u00eda circular de reciclaje. Adem\u00e1s, CEMEX ha trazado metas claras de reducci\u00f3n de CO2, como la elaboraci\u00f3n del concreto libre de gas, buscando lograr la neutralidad en emisiones para el a\u00f1o 2050.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Posiblemente por el hecho de contar con plantas y negocios en Europa, continente que reconocidamente tiene <a href=\"https:\/\/www.constructioncayola.com\/batiment\/article\/2021\/06\/15\/134905\/cemex-signataire-plateforme-impact\" target=\"_blank\" rel=\"noopener\">leyes medioambientales estrictas<\/a>, la cementera ha acelerado el desarrollo de su pol\u00edtica de sostenibilidad. Tal aceleraci\u00f3n le ha conferido a CEMEX ventajas competitivas y reconocimiento.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CREDICORP Capital&#8221; tab_id=&#8221;1629924506451-744b4fb0-e986&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538903648{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20460%2053&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png 460w\" width=\"460\" height=\"53\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/credicorp\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_peru\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Desde 2017, la empresa con operaciones en Chile, Colombia, Panam\u00e1 y Per\u00fa, apunta que las unidades que forman parte de Credicorp Capital se apoyan en un Programa de Responsabilidad Social Corporativa, que va en l\u00ednea con su estrategia de desarrollo regional de programas dirigidos a construir su relaci\u00f3n con la comunidad y <a href=\"https:\/\/www.forbes.com.mx\/mercados-latinfinance-mexico-emisor-anio-cemex-pemex\/\" target=\"_blank\" rel=\"noopener\">medio ambiente<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Su trabajo hacia la comunidad y el medio ambiente se apoya en tres programas fundamentalmente: Programa de Asesor\u00eda Pro Bono, Programa de Voluntariado Corporativo y Programa de Responsabilidad Ambiental de Credicorp Capital.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;COCA-COLA Embonor&#8221; tab_id=&#8221;1629924505383-9d4728a9-f6e9&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630539074328{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20500%2067&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png 500w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1.png 584w\" width=\"500\" height=\"67\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/coca-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La empresa con operaciones en Chile, Per\u00fa y Bolivia, bajo licencia de Coca-Cola, ofrece un modelo de negocios orientado a la sostenibilidad y comenz\u00f3 a trabajar desde su reporte de sostenibilidad 2020 bajo 6 pilares, en l\u00ednea con sus grupos de inter\u00e9s: Gobierno Corporativo, Sostenibilidad Econ\u00f3mica, Personas, Producto, Sociedad y <a href=\"https:\/\/www.embonor.cl\/sitio\/docs\/Reporte_Final_Embonor_2020-27-05_PDF_OK.pdf\" target=\"_blank\" rel=\"noopener\">Medio Ambiente<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]En cada pilar se trabajan aspectos clave con la sostenibilidad como norte, generando una cultura integral y transversal para cumplir los objetivos trazados.\u2003[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630538412055{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_pageable no_fill_content_area=&#8221;true&#8221; active_section=&#8221;1&#8243; pagination_color=&#8221;black&#8221;][vc_tta_section title=&#8221;CEMEX&#8221; tab_id=&#8221;1632245695836-d47dfb68-f306&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538598911{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 15px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20486%20132&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png 486w\" width=\"486\" height=\"132\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/cemex\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]The Mexican cement company has a solid sustainability policy, which has driven <a href=\"https:\/\/blog.bmv.com.mx\/2020\/11\/en-voz-de-cemex-y-funo-factores-esg-claves-para-elevar-los-estandares-sociales-y-ambientales-de-las-empresas-en-mexico\/\">structural changes<\/a>. Among them is the adoption of the use of waste from other industries, such as municipal garbage or industrial waste, to turn them into fuel. In this way, a logic of circular recycling economy has been created. In addition, CEMEX has set clear CO2 reduction targets, such as the development of gas-free concrete, aiming to achieve emission neutrality by 2050.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Supported by the fact of having plants and businesses in Europe, a continent that has recognized <a href=\"https:\/\/www.constructioncayola.com\/batiment\/article\/2021\/06\/15\/134905\/cemex-signataire-plateforme-impact\">strict environmental laws<\/a>, cement has accelerated the development of its sustainability policy. Such acceleration has given CEMEX competitive advantages and recognition.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CREDICORP Capital&#8221; tab_id=&#8221;1632245695873-5d692bef-9b30&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538903648{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20460%2053&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png 460w\" width=\"460\" height=\"53\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/credicorp\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_peru\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Since 2017, the company with operations in Chile, Colombia, Panama, and Peru, explains that the units that are part of Credicorp Capital are supported by a Corporate Social Responsibility Program, which is in line with its regional development strategy of programs aimed at building its relationship with the community and the <a href=\"https:\/\/www.forbes.com.mx\/mercados-latinfinance-mexico-emisor-anio-cemex-pemex\/\">environment.<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Its work towards the community and the environment is supported by three programs: <strong>Pro Bono Advisory Program, Corporate Volunteer Program, and Credicorp Capital Environmental Responsibility Program.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;COCA-COLA Embonor&#8221; tab_id=&#8221;1632245743865-074fca13-e884&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630539074328{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20500%2067&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png 500w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1.png 584w\" width=\"500\" height=\"67\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/marcas-con-proposito\/coca-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]The company with operations in Chile, Peru, and Bolivia, under license of Coca-Cola, offers a business model oriented to sustainability and began working since its 2020 sustainability report under 6 pillars, in line with its stakeholders: <strong>Corporate Governance, Economic Sustainability, People, Product, Society, and <a href=\"https:\/\/www.embonor.cl\/sitio\/docs\/Reporte_Final_Embonor_2020-27-05_PDF_OK.pdf\">Environment<\/a><\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]In each pillar, key aspects of sustainability are worked on as a north, generating an integral and transversal culture to meet the objectives outlined.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_pageable][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;10&#8243; css=&#8221;.vc_custom_1631285467033{padding-top: 20px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1631052153072{padding: 2% !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 alignleft  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:350px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20350%2037&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png 350w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1.png 501w\" width=\"350\" height=\"37\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/conclusiones\/logo-forbe-llyx500-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[vc_empty_space][vc_custom_heading text=&#8221;Download the report&#8221; font_container=&#8221;tag:h3|font_size:40px|text_align:left|color:%23ffffff|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Download&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-download&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;download-button&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630521916937{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1632240554746{padding-top: 70px !important;padding-right: 10% !important;padding-bottom: 70px !important;padding-left: 10% !important;background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;tendencia-clave&#8221;]<div id=\"ultimate-heading-951369dcfe59094fe\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-951369dcfe59094fe uvc-4124 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-951369dcfe59094fe h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-951369dcfe59094fe .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">KEY TRENDS<\/h4>\n<p><a class=\"index\" title=\"TENDENCIAS CLAVE\" href=\"\/tendencias-clave\/\">This new normal, post-pandemic and post-crisis, poses complex environments to which companies can not only respond.<\/a><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594542277{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 15% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;liderando&#8221;]<div id=\"ultimate-heading-782569dcfe590957c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-782569dcfe590957c uvc-4879 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-782569dcfe590957c h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">ONE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-782569dcfe590957c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Leading Beyond the Business<\/h4>\n<p>This concept expresses a version of the top executives of companies that function as key ambassadors&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632240564787{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;automatizacion&#8221;]<div id=\"ultimate-heading-198569dcfe59095c9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-198569dcfe59095c9 uvc-6353 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-198569dcfe59095c9 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">TWO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-198569dcfe59095c9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Automating the generation<br \/>\nof value<\/h4>\n<p>Without a doubt, the COVID-19 pandemic has had major impacts not only on health, but has accelerated&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632240572158{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;modelo&#8221;]<div id=\"ultimate-heading-607669dcfe590960b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-607669dcfe590960b uvc-3078 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-607669dcfe590960b h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">THREE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-607669dcfe590960b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Establishing prediction<br \/>\nmodels<\/h4>\n<p>Beyond the debate on data privacy, what big data use tells us is that any public information&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632240652191{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;background-color: #000000 !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;marcas&#8221;]<div id=\"ultimate-heading-355369dcfe590964f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-355369dcfe590964f uvc-1549 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-355369dcfe590964f h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FOUR<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-355369dcfe590964f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4>Brands with purpose<\/h4>\n<p>The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594919741{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 12% !important;padding-right: 10% !important;padding-bottom: 12% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;magenetismo&#8221;]<div id=\"ultimate-heading-308569dcfe590968e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-308569dcfe590968e uvc-6562 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-308569dcfe590968e h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">FIVE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-308569dcfe590968e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Magnetism with talent<\/h4>\n<p>Talent is a continually evolving point of discussion. In parallel with social demands, recruitment, retention&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630595221522{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 12% !important;padding-right: 10% !important;padding-bottom: 12% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;apuesta&#8221;]<div id=\"ultimate-heading-311969dcfe59096c9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-311969dcfe59096c9 uvc-5796 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-311969dcfe59096c9 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SIX<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-311969dcfe59096c9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Those who doubled the bet<\/h4>\n<p>The COVID-19 in Latin America has particular characteristics common among the countries of the region&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630595231101{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 12% !important;padding-right: 10% !important;padding-bottom: 12% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;redes&#8221;]<div id=\"ultimate-heading-229269dcfe5909708\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-229269dcfe5909708 uvc-4605 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-229269dcfe5909708 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SEVEN<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-229269dcfe5909708 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4><b>Expanding networks<\/b><\/h4>\n<p>Interest groups refer to groups of people who are affected by a company\u2019s operations and performance&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632240681072{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 30px !important;padding-left: 10% !important;background: #01223a url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;multilatina&#8221;]<div id=\"ultimate-heading-472369dcfe5909744\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-472369dcfe5909744 uvc-6013 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-472369dcfe5909744 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-472369dcfe5909744 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">THE MULTILATINA BRAND: A MARKET OF OPPORTUNITIES<\/h4>\n<p>In addition to the challenges and trends that multilatinas have, which only differ from global companies because of&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1630943153471{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 60px !important;padding-left: 10% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;conclucion&#8221;]<div id=\"ultimate-heading-195569dcfe5909784\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-195569dcfe5909784 uvc-9434 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-195569dcfe5909784 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-195569dcfe5909784 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 style=\"color: white;\">CONCLUSIONS<\/h4>\n<p>After analyzing multilatinas and their business performance from a glocal perspective, starting from global trends to&#8230;<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632240686286{margin-top: 35px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2673737,\n\t\t\t\t\t\t\t\tformId: \"9fab16d2-427f-402a-bbfb-c9be94e74bfd\",\n\t\t\t\t\t\t\t\ttarget: 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!important;}&#8221;][vc_empty_space height=&#8221;630px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;padding-row-right&#8221; css=&#8221;.vc_custom_1630538019087{padding-top: 3% !important;padding-bottom: 2% !important;}&#8221;][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1629923729698{margin-bottom: 15px !important;}&#8221;][vc_separator css=&#8221;.vc_custom_1629923734543{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best environmental, social and governance&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4646,"parent":4696,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"content-type":""},"class_list":["post-4773","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands with purpose - Multilatinas Forbes | LLYC<\/title>\n<meta name=\"description\" content=\"Las organizaciones multilatinas deber\u00e1n incorporar buenas pr\u00e1cticas medioambientales, sociales y de gobernanza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multilatinasforbesllyc.enforb.es\/en\/key-trends\/brands-with-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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