{"id":4398,"date":"2021-08-23T17:59:03","date_gmt":"2021-08-23T17:59:03","guid":{"rendered":"https:\/\/multilatinasforbesllyc.enforb.es\/tendencias-clave\/marcas-con-proposito\/"},"modified":"2021-10-27T11:23:56","modified_gmt":"2021-10-27T16:23:56","slug":"marcas-con-proposito","status":"publish","type":"page","link":"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias\/marcas-con-proposito\/","title":{"rendered":"Marcas com prop\u00f3sito"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1632254588725{margin-top: 5% !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;2\/5&#8243;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1632240533764{background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/img-frb-3.jpg?id=3882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;630px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;padding-row-right&#8221; css=&#8221;.vc_custom_1630538019087{padding-top: 3% !important;padding-bottom: 2% !important;}&#8221;][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1629923729698{margin-bottom: 15px !important;}&#8221;]<div id=\"ultimate-heading-143569d90aa6717e2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-143569d90aa6717e2 uvc-8058 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-143569d90aa6717e2 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:normal;\">ESG (ENVIRONMENTAL, SOCIAL AND GOVERNANCE), DE UMA VANTAGEM A UMA DEMANDA<\/h3><\/div><\/div>[vc_separator css=&#8221;.vc_custom_1629923734543{margin-top: 15px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]A nova realidade do mundo dos neg\u00f3cios acelerou a internaliza\u00e7\u00e3o de um conceito que hoje adquire grande import\u00e2ncia: <strong>as melhores pr\u00e1ticas ambientais, sociais e de governan\u00e7a. Essa vis\u00e3o, resumida na sigla ESG (Ambiental, Social e Governan\u00e7a), ajuda a avaliar o impacto das empresas e dos investimentos na sociedade e no mundo.<\/strong> \u00c9 um fator decisivo na tomada de decis\u00f5es de investimento em empresas ou em pa\u00edses mais desenvolvidos.[\/vc_column_text][vc_column_text]A valoriza\u00e7\u00e3o das pr\u00e1ticas ESG vem ganhando espa\u00e7o a partir de demandas de investidores institucionais, institui\u00e7\u00f5es financeiras, planos de previd\u00eancia, fundos de investimento e endowments (fundos de doa\u00e7\u00e3o). Al\u00e9m disso, est\u00e1 se tornando uma preocupa\u00e7\u00e3o geral e crescente para outros participantes do neg\u00f3cio. A pandemia e os conflitos sociais recentes no mundo t\u00eam contribu\u00eddo para acelerar essa evolu\u00e7\u00e3o, ampliando o debate sobre o desenvolvimento social e sustent\u00e1vel.[\/vc_column_text][vc_column_text]<strong>As empresas multilatinas, por n\u00e3o possu\u00edrem um amplo leque de pol\u00edticas p\u00fablicas que estimulem as pr\u00e1ticas ESG nos pa\u00edses da regi\u00e3o, t\u00eam a oportunidade de fazer a diferen\u00e7a perante os investidores, implementando-as em suas organiza\u00e7\u00f5es.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1629996934829{background-image: url(http:\/\/www.forbes.com.mx\/multilatinasforbesllyc\/wp-content\/uploads\/2021\/08\/shutterstock_1257663727.jpg?id=3587) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space height=&#8221;350px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630538326093{padding-top: 2% !important;padding-bottom: 2% !important;background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630538331118{margin-bottom: 15px !important;}&#8221;][vc_custom_heading text=&#8221;Buenas pr\u00e1cticas:&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;black&#8221; css=&#8221;.vc_custom_1630538335746{margin-top: 15px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632245691608{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_tour style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; controls_size=&#8221;sm&#8221; active_section=&#8221;1&#8243; no_fill_content_area=&#8221;true&#8221; el_class=&#8221;custom-tabs-forbes&#8221;][vc_tta_section title=&#8221;CEMEX&#8221; 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margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20486%20132&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png 486w\" width=\"486\" height=\"132\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/marcas-con-proposito\/cemex\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La cementera mexicana cuenta con una pol\u00edtica s\u00f3lida de sostenibilidad, la cual ha impulsado <a href=\"https:\/\/blog.bmv.com.mx\/2020\/11\/en-voz-de-cemex-y-funo-factores-esg-claves-para-elevar-los-estandares-sociales-y-ambientales-de-las-empresas-en-mexico\/\" target=\"_blank\" rel=\"noopener\">cambios estructurales<\/a>. Entre ellos, est\u00e1 la adopci\u00f3n del uso de residuos de otras industrias, como la basura municipal o residuos industriales, para convertirlos en combustible. De esa manera, se ha creado una l\u00f3gica de econom\u00eda circular de reciclaje. Adem\u00e1s, CEMEX ha trazado metas claras de reducci\u00f3n de CO2, como la elaboraci\u00f3n del concreto libre de gas, buscando lograr la neutralidad en emisiones para el a\u00f1o 2050.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Posiblemente por el hecho de contar con plantas y negocios en Europa, continente que reconocidamente tiene <a href=\"https:\/\/www.constructioncayola.com\/batiment\/article\/2021\/06\/15\/134905\/cemex-signataire-plateforme-impact\" target=\"_blank\" rel=\"noopener\">leyes medioambientales estrictas<\/a>, la cementera ha acelerado el desarrollo de su pol\u00edtica de sostenibilidad. Tal aceleraci\u00f3n le ha conferido a CEMEX ventajas competitivas y reconocimiento.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CREDICORP Capital&#8221; tab_id=&#8221;1629924506451-744b4fb0-e986&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538903648{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; 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margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_peru\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Desde 2017, la empresa con operaciones en Chile, Colombia, Panam\u00e1 y Per\u00fa, apunta que las unidades que forman parte de Credicorp Capital se apoyan en un Programa de Responsabilidad Social Corporativa, que va en l\u00ednea con su estrategia de desarrollo regional de programas dirigidos a construir su relaci\u00f3n con la comunidad y <a href=\"https:\/\/www.forbes.com.mx\/mercados-latinfinance-mexico-emisor-anio-cemex-pemex\/\" target=\"_blank\" rel=\"noopener\">medio ambiente<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Su trabajo hacia la comunidad y el medio ambiente se apoya en tres programas fundamentalmente: Programa de Asesor\u00eda Pro Bono, Programa de Voluntariado Corporativo y Programa de Responsabilidad Ambiental de Credicorp Capital.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;COCA-COLA Embonor&#8221; 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margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]La empresa con operaciones en Chile, Per\u00fa y Bolivia, bajo licencia de Coca-Cola, ofrece un modelo de negocios orientado a la sostenibilidad y comenz\u00f3 a trabajar desde su reporte de sostenibilidad 2020 bajo 6 pilares, en l\u00ednea con sus grupos de inter\u00e9s: Gobierno Corporativo, Sostenibilidad Econ\u00f3mica, Personas, Producto, Sociedad y <a href=\"https:\/\/www.embonor.cl\/sitio\/docs\/Reporte_Final_Embonor_2020-27-05_PDF_OK.pdf\" target=\"_blank\" rel=\"noopener\">Medio Ambiente<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]En cada pilar se trabajan aspectos clave con la sostenibilidad como norte, generando una cultura integral y transversal para cumplir los objetivos trazados.\u2003[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1630538412055{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_pageable no_fill_content_area=&#8221;true&#8221; active_section=&#8221;1&#8243; pagination_color=&#8221;black&#8221;][vc_tta_section title=&#8221;CEMEX&#8221; tab_id=&#8221;1632245695836-d47dfb68-f306&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538598911{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 15px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-7f7748e5e4df7092ee6aaedf602512ec alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20486%20132&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/cemex.png 486w\" width=\"486\" height=\"132\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/marcas-con-proposito\/cemex\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-34f2c9a42ec50966126d52773ba24464 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-34f2c9a42ec50966126d52773ba24464 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Mexico-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_mexico\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]A cimenteira mexicana possui uma s\u00f3lida pol\u00edtica de sustentabilidade, que promoveu <a href=\"https:\/\/blog.bmv.com.mx\/2020\/11\/en-voz-de-cemex-y-funo-factores-esg-claves-para-elevar-los-estandares-sociales-y-ambientales-de-las-empresas-en-mexico\/\" target=\"_blank\" rel=\"noopener\">mudan\u00e7as estruturais<\/a>. Entre elas, est\u00e1 a ado\u00e7\u00e3o do aproveitamento de res\u00edduos de outras ind\u00fastrias, como lixo municipal ou industrial, para transform\u00e1-lo em combust\u00edvel. Desta forma, foi criada uma l\u00f3gica de economia de reciclagem circular. Al\u00e9m disso, a CEMEX estabeleceu metas claras de redu\u00e7\u00e3o de CO2, como a produ\u00e7\u00e3o de concreto sem g\u00e1s, buscando atingir a neutralidade de emiss\u00f5es at\u00e9 2050.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Por possuir f\u00e1bricas e neg\u00f3cios na Europa, continente que reconhece r\u00edgidas <a href=\"https:\/\/www.constructioncayola.com\/batiment\/article\/2021\/06\/15\/134905\/cemex-signataire-plateforme-impact\" target=\"_blank\" rel=\"noopener\">legisla\u00e7\u00f5es ambientais<\/a>, a f\u00e1brica de cimentos acelerou o desenvolvimento de sua pol\u00edtica de sustentabilidade. Essa acelera\u00e7\u00e3o deu \u00e0 CEMEX vantagens competitivas31 e reconhecimento.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;CREDICORP Capital&#8221; tab_id=&#8221;1632245695873-5d692bef-9b30&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630538903648{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-6ec3dbfb10beaea7a4ee91853079d1a0 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20460%2053&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/credicorp.png 460w\" width=\"460\" height=\"53\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/marcas-con-proposito\/credicorp\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-8fe70c4beb8cb3d222c6fb052f8c4b49 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Peru-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_peru\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Desde 2017, a empresa com opera\u00e7\u00f5es no Chile, Col\u00f4mbia, Panam\u00e1 e Peru, destaca que as unidades que fazem parte da Credicorp Capital contam com um Programa de Responsabilidade Social Corporativa que est\u00e1 alinhado com sua estrat\u00e9gia de desenvolvimento regional de programas voltados para a constru\u00e7\u00e3o de seu relacionamento com a comunidade e <a href=\"https:\/\/www.forbes.com.mx\/mercados-latinfinance-mexico-emisor-anio-cemex-pemex\/\" target=\"_blank\" rel=\"noopener\">meio ambiente<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]A atua\u00e7\u00e3o junto \u00e0 comunidade e ao meio ambiente \u00e9 sustentada por tr\u00eas programas fundamentais: <strong>Programa de Assessoria Pro Bono, Programa de Voluntariado Corporativo e Programa de Responsabilidade Ambiental da Credicorp Capital.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;COCA-COLA Embonor&#8221; tab_id=&#8221;1632245743865-074fca13-e884&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1630539074328{margin-top: -35px !important;margin-bottom: 10px !important;border-bottom-width: 1px !important;padding-bottom: 18px !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221;][vc_column_inner width=&#8221;2\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-fde6b87a28b9313e60a0499c38ea955d alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:500px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20500%2067&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1-500x67.png 500w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/coca-1.png 584w\" width=\"500\" height=\"67\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/marcas-con-proposito\/coca-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-bfc7c4f612123e7fff41c17da21fab3c alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:50px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%2050%2050&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-50x50.png 50w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/Flag_Chile-100x100.png 100w\" width=\"50\" height=\"50\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/tendencias-clave\/liderando-mas-alla-del-negocio\/flag_chile\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]A empresa com opera\u00e7\u00f5es no Chile, Peru e Bol\u00edvia, sob licen\u00e7a da Coca-Cola, oferece um modelo de neg\u00f3cio voltado para a sustentabilidade e come\u00e7ou a trabalhar a partir de seu relat\u00f3rio de sustentabilidade 2020 sob 6 pilares, em conson\u00e2ncia com seus stakeholders: <strong>Governo Corporativo, Sustentabilidade Econ\u00f4mica, Pessoas, Produto, Sociedade e <a href=\"https:\/\/www.embonor.cl\/sitio\/docs\/Reporte_Final_Embonor_2020-27-05_PDF_OK.pdf\" target=\"_blank\" rel=\"noopener\">Meio Ambiente<\/a>.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Em cada pilar s\u00e3o trabalhados aspectos essenciais tendo a sustentabilidade como norte, gerando uma cultura integral e transversal ao cumprimento dos objetivos tra\u00e7ados.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_pageable][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;10&#8243; css=&#8221;.vc_custom_1631285467033{padding-top: 20px !important;background-color: #000000 !important;}&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1631052153072{padding: 2% !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-701e55e66becb78a1be375bf1d3ea677 alignleft  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:350px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"preload-me lazy-load\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20350%2037&#39;%2F%3E\" data-src=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png\" data-srcset=\"https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1-350x37.png 350w, https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/09\/logo-forbe-llyx500-1.png 501w\" width=\"350\" height=\"37\"  data-dt-location=\"https:\/\/multilatinasforbesllyc.enforb.es\/pt-br\/conclusiones\/logo-forbe-llyx500-1\/\" style=\"\" alt=\"\" \/><\/div><\/div><\/div>[vc_empty_space][vc_custom_heading text=&#8221;Baixe o informe&#8221; font_container=&#8221;tag:h3|font_size:40px|text_align:left|color:%23ffffff|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Baixar&#8221; style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;juicy-pink&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fas fa-download&#8221; button_block=&#8221;true&#8221; add_icon=&#8221;true&#8221; el_class=&#8221;download-buttonPt&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1630521916937{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1632237391924{padding-top: 70px !important;padding-right: 10% !important;padding-bottom: 70px !important;padding-left: 10% !important;background-image: url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/multilatinas.png?id=3465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;tendencia-clave&#8221;]<div id=\"ultimate-heading-855369d90aa67cdac\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-855369d90aa67cdac uvc-3495 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-855369d90aa67cdac h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">1.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-855369d90aa67cdac .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">TEND\u00caNCIAS CHAVE<\/h4>\n<p>O novo normal, p\u00f3s pandemia e p\u00f3s-crise, nos coloca ambientes complexos aos quais as empresas n\u00e3o podem apenas responder.<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1630594542277{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 15% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;liderando&#8221;]<div id=\"ultimate-heading-306169d90aa67ce47\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-306169d90aa67ce47 uvc-8979 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-306169d90aa67ce47 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">UM<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-306169d90aa67ce47 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Liderando al\u00e9m do neg\u00f3cio<\/h4>\n<p>Este conceito expressa uma vers\u00e3o dos principais executivos de empresas que operam em&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632434666422{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 7% !important;padding-right: 10% !important;padding-bottom: 7% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;automatizacion&#8221;]<div id=\"ultimate-heading-231669d90aa67ceb8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-231669d90aa67ceb8 uvc-6770 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-231669d90aa67ceb8 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">DOIS<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-231669d90aa67ceb8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Automatizando o valor agregado<\/h4>\n<p>Sem d\u00favida, a pandemia da COVID-19 teve um grande impacto n\u00e3o s\u00f3 na sa\u00fade&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632441111205{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 6% !important;padding-right: 10% !important;padding-bottom: 2% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;modelo&#8221;]<div id=\"ultimate-heading-478769d90aa67cf29\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-478769d90aa67cf29 uvc-1398 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-478769d90aa67cf29 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">TR\u00caS<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-478769d90aa67cf29 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Estabelecendo modelos preditivos<\/h4>\n<p>Al\u00e9m do debate sobre a privacidade dos dados, o que o uso de grandes dados nos diz&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632441138670{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;background-color: #000000 !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;marcas&#8221;]<div id=\"ultimate-heading-297569d90aa67cfa3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-297569d90aa67cfa3 uvc-6698 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-297569d90aa67cfa3 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">QUATRO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-297569d90aa67cfa3 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">Marcas com prop\u00f3sito<\/h4>\n<p>A nova realidade do mundo dos neg\u00f3cios acelerou a internaliza\u00e7\u00e3o de um conceito que adquiriu grande import\u00e2ncia&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632435346937{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 7% !important;padding-bottom: 8% !important;padding-left: 7% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;magenetismo&#8221;]<div id=\"ultimate-heading-205369d90aa67d087\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-205369d90aa67d087 uvc-908 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-205369d90aa67d087 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">CINCO<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-205369d90aa67d087 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>O magnetismo com o talento<\/h4>\n<p>O talento \u00e9 um ponto de discuss\u00e3o que est\u00e1 em constante evolu\u00e7\u00e3o. Em paralelo \u00e0s demandas sociais, a capta\u00e7\u00e3o&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238117504{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;apuesta&#8221;]<div id=\"ultimate-heading-941169d90aa67d12f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-941169d90aa67d12f uvc-6644 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-941169d90aa67d12f h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SEIS<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-941169d90aa67d12f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Os que dobraram a aposta<\/h4>\n<p>O impacto da COVID-19 na Am\u00e9rica Latina tem caracter\u00edsticas particulares e comuns entre os pa\u00edses da regi\u00e3o&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1632238130048{border-top-width: 3px !important;border-right-width: 3px !important;border-bottom-width: 3px !important;border-left-width: 3px !important;padding-top: 8% !important;padding-right: 10% !important;padding-bottom: 8% !important;padding-left: 10% !important;border-left-color: #000000 !important;border-left-style: solid !important;border-right-color: #000000 !important;border-right-style: solid !important;border-top-color: #000000 !important;border-top-style: solid !important;border-bottom-color: #000000 !important;border-bottom-style: solid !important;}&#8221; el_id=&#8221;redes&#8221;]<div id=\"ultimate-heading-969d90aa67d179\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-969d90aa67d179 uvc-9975 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-969d90aa67d179 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ff0000;\">SETE<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-969d90aa67d179 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h4>Expandindo redes<\/h4>\n<p>As stakeholders referem-se aos grupos de pessoas que s\u00e3o afetadas pelas opera\u00e7\u00f5es da empresa&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632513961251{padding-top: 50px !important;padding-right: 10% !important;padding-bottom: 30px !important;padding-left: 10% !important;background: #01223a url(https:\/\/multilatinasforbesllyc.enforb.es\/wp-content\/uploads\/2021\/08\/2-forbes.jpg?id=3502) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;multilatina&#8221;]<div id=\"ultimate-heading-456769d90aa67d1b9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-456769d90aa67d1b9 uvc-9030 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-456769d90aa67d1b9 h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">2.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-456769d90aa67d1b9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">A MARCA MULTILATINA: UM MERCADO DE OPORTUNIADES<\/h4>\n<p>Al\u00e9m dos desafios e tend\u00eancias que as Multilatinas enfrentam, que s\u00f3 diferem das empresas globais&#8230;<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;custom-height&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1632435461988{padding-top: 60px !important;padding-right: 10% !important;padding-bottom: 50px !important;padding-left: 10% !important;background-color: #000000 !important;}&#8221; el_id=&#8221;conclucion&#8221;]<div id=\"ultimate-heading-801569d90aa67d22b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-801569d90aa67d22b uvc-7987 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-801569d90aa67d22b h2'  data-responsive-json-new='{\"font-size\":\"desktop:50px;\",\"line-height\":\"desktop:60px;\"}' ><h2 style=\"font-weight:bold;color:#ffffff;\">3.<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-801569d90aa67d22b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<h4 class=\"active-page\">CONCLUS\u00d5ES<\/h4>\n<p>Depois de analisar as Multilatinas e seu desempenho comercial sob uma perspectiva glocal, com base nas tend\u00eancias globais&#8230;<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1632240686286{margin-top: 35px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text]\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 2673737,\n\t\t\t\t\t\t\t\tformId: 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