The transformation drives

In the midst of a world that was already coming with its rhythms of evolution and patterns of transformation, multiple scenarios arise, in the short and medium-term, in which the new normality manifests itself and forces companies to act.

In this scenario, how does a company address a socially sensitive subject in public opinion? How can a company contribute more to economic recovery? How do you care for and foster your relationships with allies, competitors, government, or your own talent? How do you adapt to a potential environment of lower incentives from the public sector?

We dig into some of the key trends.

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ONE

Leading Beyond the Business

This concept expresses a version of the top executives of companies that function as key ambassadors…

TWO

Automating the generation
of value

Without a doubt, the COVID-19 pandemic has had major impacts not only on health, but has accelerated…

THREE

Establishing prediction
models

Beyond the debate on data privacy, what big data use tells us is that any public information…

FOUR

Brands with purpose

The new reality of the business world has accelerated the internalization of a concept that has acquired great importance today: the best…

FIVE

Magnetism with talent

Talent is a continually evolving point of discussion. In parallel with social demands, recruitment, retention…

SIX

Those who doubled the bet

The COVID-19 in Latin America has particular characteristics common among the countries of the region…

SEVEN

Expanding networks

Interest groups refer to groups of people who are affected by a company’s operations and performance…

2.

THE MULTILATINA BRAND: A MARKET OF OPPORTUNITIES

In addition to the challenges and trends that multilatinas have, which only differ from global companies because of…

3.

CONCLUSIONS

After analyzing multilatinas and their business performance from a glocal perspective, starting from global trends to…