Without a doubt, the COVID-19 pandemic has had major impacts not only on health but has accelerated digital transformation in Latin America and the world, with the implementation of new technologies that help us in the process of changing our way of working, buying or even relating.

Digitalization means flexibility, it means artificially increasing the physical or analog frames of our possibilities. Faced with this new reality, it is once again proven that digitalization is an indispensable ally for any business or company that aims to optimize processes, improve its competitiveness and offer a new added value to its customers.

Business digitization provides benefits in several ways. With the use of digital methods and the integration of technologies in all areas of the business, routine operations are made more efficient, benefiting both the clients and the companies themselves that increase their productivity, results, and interaction with one of its most important assets: Its collaborators.

This is achieved because the digital transformation within a business implies the reworking of processes, products, and strategies, which must go hand in hand with rigorous communication both external and internal, especially in these times, where companies are required to be transparent, agile, and close.

Precisely, this transformation allows the business to mount in the cart, or rather, in the rhythm of the demands of the customers immersed in the constant technological evolution. This capacity for adaptation has been and will be the difference between the survival and disappearance of many of these multilatinas companies.

Good practices:

In a combination of diversification, strategic alliances, and digitalization as a business development tool, Grupo Bimbo began in 2013 a strategy to promote electronic payments, which it has been reinforcing over the years.

Through its own electronic transaction platform, Bimbo launched initiatives that allowed thousands of small business owners to increase their income by up to 30% in 5 years, cultivating key relationships for the company in Mexico.

Originally from Brazil, Grupo CCR is one of the largest infrastructure companies in Latin America specialized in the construction and management of highways, airports, and other services. The CCR group, through digitalization, has achieved the expansion and improvement of its infrastructure services in partnership with Waze, one of the most popular navigation applications in the world.

This alliance allows the more than 6 million vehicles that travel on the highways daily, under the management of the CCR group, to move more safely, faster and more easily; and Waze is able to have a much broader and more accurate database with real-time updates from the CCR group.

The Paper and Cardboard Manufacturing Company, one of the largest paper and cellulose groups in Latin America, announced its commitment to digital transformation with IBM Services through the development of Salesforce.

The project will digitally impact its current sales and customer service process, to raise experiences and improve operational efficiency, supported by the experience of IBM Services as one of the most important suppliers of know-how to implement services that turn them into a digital company.

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