The tool to establish prediction models in communication

The Data Analytics Suite, known by its acronym DAS, is an information analysis model from LLYC that is based on NLP (Neuro-linguistic programming) for the semantic analysis of conversations, ML (Machine Learning) for thematic classification, and SNA (Social network analysis) for the analysis of the relationships.

Using big data and the analysis of millions of messages, the system extracts information to show the conversation territories, the communities that participate, and the narratives that impact public opinion.

This process allows generating sociograms on key issues, identifying the drivers of the conversation, the leaders in each community, and their relationship with those who participate.

The types of model

The DAS adapts to the needs and characteristics of the conversation to obtain relevant insights according to what you want to identify.

Different models have been developed at LLYC, including:

  • Orion Model: with large-scale relationship analysis, Twitter, and RT patterns.
  • Pleiades model: with custom metrics, KPI tracking, and PDF reports.
  • Andromeda model: processes of conversation depoliticization and the inference of ideological polarity.
  • Perseus model: the presence of brands in key territories and quantitative analysis.
  • Cygnus model: investigation of territories with high growth potential and multispectral analysis: search engines, conversation, and media.
  • Omega model: inference of patterns in the use of language and semantic analysis of discourses.
  • Cassiopeia Model: study of language styles, vertical stakeholder groups, and segmentation.

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